"12Th Five-Year" Is The Five Year For China'S Garment Industry To Enhance Its Soft Power.

2010 is the last year of 11th Five-Year. The opening of CHIC2011 will open.

Into the 12th Five-Year journey.

At this new starting point,

The views put forward by Chen Dapeng, executive vice president, can arouse the contemplation of the industry.

Chen Dapeng said that "11th Five-Year" is the fastest growing five years for clothing brands.

It will face a new development period -- post crisis era.

The garment industry should further promote the pformation of the development mode, structural adjustment and industrial upgrading on the basis of the "11th Five-Year" development, and enhance the driving force of science and technology and brand on the development of the industry.

In the context of globalization,

and

The comprehensive soft power is constantly improving, and the measure of soft power is whether the Chinese clothing brand image can make a qualitative leap in the international and domestic market.

Chen Dapeng stressed: "in order to achieve" big changes "in China's clothing industry, first of all, when people refer to Chinese brands, first of all, they should associate with" fashion, culture and value "and become stronger in brand associations.

He also said that to achieve this goal, we need to make efforts in two directions: first, in the aspect of enterprises, we should constantly innovate in the system of brand, R & D, technology, management and marketing; the second is in the industry, we must uphold the value centered brand building as the direction.

The development level of garment industry needs to be reflected by brand.

In addition, franchisees and agents view the exhibitors from a more objective, comprehensive and calm perspective. The purpose of the exhibition is to judge the brand's style stability, growth, business philosophy and enterprise style.

In recent years, CHIC has been building a world-class, most influential and spreading brand fashion show, developing a highly specialized service brand, and constantly absorbing new elements, adopting new thinking and trying new initiatives.

In the last two years, set up

Corridor

A series of forward-looking cross-border attempts have aroused strong sympathy among the industry, which is leading the industry to focus on improving soft power and developing it in the direction of cultural creativity as the core competitiveness.

As Chen Dapeng said, when the clothing industry has become a cultural industry, creative industry and high technology application industry, the clothing industry has really become stronger.

CHIC will also accompany

In the five years of "12th Five-Year", we are marching on the road of brand culture accumulation.