Fan Cheng Cheng Won The 2010 Favorite Brand Of College Students

　　 Recently, "2010 College Students lovemarks The award ceremony was held in Beijing. vancl (VANCL) because of the good reputation of its products among university students and the series of new initiatives in the university market in 2010, it won the "university student favorite Internet apparel brand" award and became the only one who won the award. Electronic Commerce Brand.

The "2010 college students' favorite brand selection" was co sponsored by China business newspaper and workplace magazine, commissioned by the market research company Digital 100 joint survey, and the establishment of the university student favorite Committee, through the 18-25 year old university in reading and graduated population lasted 6 months of investigation. Through the analysis of the collected 356987 ballots, fans of all sincerity, Nestle coffee, Coca-Cola, Canon, NOKIA, Lining, Paris L'OREAL, Renren and others have emerged from the 192 brands and become the "favorite brand of college students" in 2010.

The official told the reporter that at present, there are more than 2700 universities in China, about 30000000 of them are in college, and the consumption market is as high as 300 billion yuan. The college students who have relatively low purchasing power are the natural forces of online shopping. In view of this huge market, in 2009, Fan Cheng Kai made product strategy and brand promotion strategy for the university market.

It is reported that in 2010, VCG officially launched the canvas shoes channel and VT channel, which were popular among college students, and began to launch sportswear, jeans, snow boots and other products during the world cup. In September 15, 2010, for the first time, the brand promotion campaign of "fashionable VANCL dream and zero distance" was launched for the first time.

In addition, in order to meet the diversified needs of more than 85 users, in May 18, 2010, Vic launched its new website Vjia.com, which is positioned as "85 after fashion Amazon" and "Sanlitun VILLAGE on the Internet".

Fan Kai Cheng, a responsible person, said that a series of measures aimed at the university students market were effective. Today, in spring and summer, Vic's 59 yuan canvas shoes, 500 different types of 29 yuan VT and other products have been in short supply, many times added. The vjia website, which was established in less than three months, broke out at the end of August, breaking through 1 million on a single day, and breaking 2 million on a single day at the end of October.

Starting from mid September this year, fan Kai Cheng campus recruitment agency was also officially launched. According to the introduction, at present, nearly 3000 colleges and universities in the hundreds of cities across the country have recruited the agents of campus service. As an important part of University channel construction, campus agent has greatly improved the propaganda depth and service ability for the university market.