Overall ERP Solution For Casual Wear Industry

Under the fast pace of urban life and the pressure of work, the ideological trend of advocating nature, pursuing individuality and yearning for leisure began to be popular all over the world.

Since 1990s, this trend has poured into China and has gradually become the mainstream.

1, China

One point one

Under the fast pace of urban life and the pressure of work, the ideological trend of advocating nature, pursuing individuality and yearning for leisure began to be popular all over the world.

Since 1990s, this trend has poured into China and has gradually become the mainstream.

1.2 characteristics of China's casual wear industry

1.2.1 competition in the market is fierce.

Since 1995, "JACK&JONES" and other leisure brands have entered China from abroad and swept across the country. Up to now, casual wear shops have spread all over the country.

According to incomplete statistics, at present, there are more than more than 10000 professional casual wear manufacturers in China, with more than more than 2000 product brands, and casual wear is occupying the leading position in the clothing industry.

1.2.2 market continues to grow

The biggest source of growth of China's garment industry will come from the growth of casual wear market.

According to the China intelligence network research, the size of China's casual wear market in 2009 was nearly 500 billion yuan, and China intelligence network analyst estimated that the size of China's casual wear market will exceed 700 billion yuan by 2013.

1.2.3 casual wear market segmentation

With the rapid development of casual clothing in China, the casual wear market has been constantly segmented.

"Casual business", "sports leisure", "cowboy leisure", "girl leisure" and other casual wear market segments were developed.

The categories of casual wear products are increasing and styles are diversified. The application of colors is constantly extending in styles, and the product structure is continuously subdivided.

1.2.4 consumer groups are mainly young and middle-aged.

Young and middle-aged are the leading group that pursue leisure and individuation. They are the main consumer groups of leisure clothing, accounting for about 50% of the total consumption.

This part of the consumer is highly sensitive to products, and is the most advanced group in the forefront of fashion.

1.2.5 market changes fast

The leisure clothing industry is changing rapidly and the product life cycle is short. Enterprises must have the ability to respond quickly to market changes to survive and develop.

1.3ERP system in leisure

With the intensification of market competition, more and more casual wear brand manufacturers and manufacturers are paying attention to the importance of information system in enterprise management, enterprise operation and market competition.

Since 1996, Fu you software has been involved in the development of ERP management software for garment industry. Up to now, ERP has become an essential tool system for garment enterprise management.