The Economic Performance Of Dalian Garment Industry Shows A Sustained Growth Trend.

Since 2010, Dalian The economic operation of garment industry shows a continuous growth trend. In the first three quarters of this year, the scale of the city is above enterprise The main business sales revenue reached 13 billion 660 million yuan, an increase of 19.8% over the same period last year. Industry The added value was 9 billion 70 million yuan, an increase of 28.4% over the previous year, and the value of export delivery was 11 billion 400 million yuan, an increase of 6.3% over the same period last year. But in the overall development of the situation is good, enterprises also encountered some new troubles.

　　 Effectiveness of public service platform

In the early September of this year, on the eve of the Dalian Fashion Festival, the fashion fashion publishing center of Z28 fashion, founded by Dalian costumes, was officially launched, providing convenient conditions for enterprises to conduct fashion distribution, publicity and promotion of products. During the dress Festival, the Dalian cup clothing association hosted the "Dalian Cup" youth costume designer competition, Dalian local brand exhibition, information conference, Dalian vocational skills competition and dress contest finals. Jiang Hengjie, executive vice president of China Garment Industry Association, said that with the opening of the Dalian fashion creative center, Z28 fashion Silicon Valley will further promote the development of Dalian's clothing industry, and become a platform connecting enterprises, communication industry and the world.

　 Deep plough and domestic market

Since the beginning of this year, Dalian garment enterprises have taken various measures to deepen the domestic market. They adjusted their product mix, implemented sales transformation, expanded marketing networks, and achieved good results in difficult times. Dayang group has formed the sales pattern of 1/3 in the domestic market, the Asian market and the European and American markets. Sang Fulan Fashion Co., Ltd. has continuously introduced new products, and has expanded sales channels by building self operated stores and entering hypermarkets. According to the statistics of the ten shopping malls of Dalian friendship mall and mackle, the sales volume and sales volume of Dalian local brand products ranked among the top ten in the third quarter of this year, such as genesis, Xing Fu women, Fu Ge and Arthur Wang.

　 Build private brand

Dalian has added 3 provincial-level brand names such as Ding te Lai, Ren Ping and San Chao this year, bringing 9 famous brands across the province to the provincial level. Many enterprises set up branches, stores or shopping malls counters in some large and medium-sized cities throughout the country, operate original brand products, and some powerful enterprises launch online direct selling brand products. Dalian Huaying garments (Group) Co., Ltd. was originally a single export enterprise. This year, for the first time, the series of "nears Phil" brand was launched to create a new brand of Chinese girl clothing. All this shows that Dalian's clothing industry has changed the mode of over reliance on exports and has made its own brand debut at home and abroad.

　 New troubles in development

Although orders for most enterprises are increasing this year, some enterprises are often afraid to take orders. Entrepreneurs are having new troubles. The prominent problem is the shortage of labor and recruitment difficulties. Most enterprises have a labor gap of about 20%, and some even lack 50%. Generally speaking, the profits of enterprises generally declined due to cost increase, the cost of fabrics increased by 20%, water power increased by 3%, and manpower increased by 15%. If we want to reverse this situation, we must rely on the promotion of enterprise creativity, and on the other hand, we need the support from the government.