Exhibition, Booth Design And Corporate Image

　　 Exhibition booth It should be reflected and strengthened in design and construction. Corporate image It reflects the spirit of enterprise. Exhibition It is no longer a stall to sell goods, it should not display isolated products in isolation, but by product as a carrier, through a comprehensive means to show the overall enterprise, including the ability and grade of enterprises. In addition to the introduction and promotion of the product itself, these means also include a wide range of information dissemination, communication, advertising, public relations and consultation, etc., so that the audience can understand the products and at the same time enhance the impression of the enterprises to a certain extent. Therefore, when designing and constructing the booth, we should focus on the following points:

1. make full use of all the possible elements, such as the formation of the booth, materials, sound, light, color and other decoration products, constantly giving the audience fresh feeling, stimulating their curiosity, making them interested in the exhibition booth, and then having the desire to talk with the exhibitors.

2. the design of the exhibition booth should emphasize individuality, and at the same time, it should be convenient for conversation in space and atmosphere. If we can make people feel both at home and abroad, it will be ideal.

3. the supporting use of the booth elements should also help enhance the persuasiveness of the staff's conversation, so that the instant goodwill of customers can be repeatedly confirmed and strengthened in a limited time and space, thus laying the foundation for the contact after the exhibition.

4. the booth design should also take into account other activities planned by the company during the exhibition.

More and more large enterprises regard the exhibition as a good place for public relations activities. Apart from the exhibition itself, they also hold various conferences, seminars, performances or receptions during the exhibition. Because the audience was large and concentrated during the exhibition, these activities were also held at the same time, with great impact and cost savings. On the other hand, it puts forward new requirements for booth construction. In the final analysis, the attitude of enterprises to exhibitors also depends on whether the economy is cost-effective. Therefore, while ensuring the effectiveness, we should also calculate the economic accounts well, use new and reusable booth materials as much as possible, seriously study the design plan, and reduce unnecessary expenses.

In a word, for an enterprise, of course, it is best to spend less and spend more. But this is easy to say and difficult to do. It requires booth designers and builders to be more imaginative, creative and flexible.