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Luxury Brand BV Aims To Open New Stores In China, And Its Turnover Is Soaring.

2010/12/8 11:03:00 111

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Luxury Brand Market

December 8th, many of this year

Luxury brand

Aggressively attacking major cities in China.

Heremes, Tod 's, Louis Vuitton, Cartier, SalvatoreFerragamo and Zegna, etc.

brand

One after another opened shop in China.

Bottega Veneta is no exception, recently in Tianjin.

Hisense Plaza

Set up a new store.

Note: Bottega Veneta new store

In just a few months, the brand of PPR group has opened two new stores, raising its number of stores in China to three.

First in June in Chengdu, now in Tianjin, which is ranked in Beijing, Shanghai, Guangzhou and Shenzhen after a major commercial town.

With Gucci, Prada, Versace, Cartier and Hermes brands, Bottega Veneta's store area is as high as 170 square meters.

Brand President Marco Bizzarr said, "this location in North China is in line with our plan to expand in China".

Note: Bottega Veneta new store

The interior decoration is designed by the brand art director Tomas Maier, and all the bags are displayed on the wall mounted shelves reflecting light.

A walnut furniture is placed in the center, which is complementary to the color of beige decoration.

Men and women leather goods, accessories, and some household products, shop displays most of the brand's products, "create shopping experience".

In addition to these products, Bottega Veneta also displays men's fashion, footwear, jewelry and furniture and accessories.

The turnover in Bottega Veneta2009 amounted to 402 million euros (29% of which did not include Japan's Asia Pacific region), of which 81.5% came from leather goods business.

By the end of 2009, the company had 135 stores in the world.

In the third quarter of 2010, the year-on-year growth rate of the brand reached 27.3%, the actual increase of 41.7%.

Leather goods business grew by 28%.

Apart from Japan, sales of brands all over the country have recorded double-digit growth.