6 Effective Methods Commonly Used In Micro-Blog Marketing

enterprise

Domestic enterprises in the use of micro-blog marketing still established on a certain material stimulus, did not form creative ideas, form word of mouth communication.

To some extent, micro-blog's content maintenance is simpler than that of blog and SNS, which mainly includes publishing and exchanging two departments.

Unlike enterprise blogs, micro-blog has very distinctive features, such as low threshold (only 140 words), strong real-time performance, strong personality and convenient interaction, etc. micro-blog must pay attention to these characteristics of micro-blog so as to form a good mode of marketing communication.

For example, control the release frequency, so that enterprise micro-blog can have about ten updates every day, do not use automatic update mode, but people choose some more lively topics for updates.

In order to increase personal characteristics, you can choose a good head.

1, publish information

To a certain extent, the drawback of micro-blog lies in the huge amount of information. If users want to find a specific information, it will take time and effort, and a good topic needs to be constantly reprinted to get into the topic list or forwarding list to be seen by more people.

When publishing this kind of content, we must pay attention to it. We must ensure that it has reading value and do not release some boring updates.

A number of interesting and characteristic updates will get more reprinting rate and increase the attention of corporate blogs. Enterprises try to forward them in text and text mode, and advertisements can be effectively implanted into topics or pictures.

2, interactive communication

When Obama was in the election, there was only a dedicated team to maintain and interact with netizens on twitter, thus shaping the image of the people.

Internet pushing hands, the bride thinks that when domestic enterprises are using micro-blog marketing, the point is not to use micro-blog as your information release window. This hard recommendation can only increase users' antipathy to your company and cancel your concern.

The first thing that businesses need to do in micro-blog marketing is to draw people's hearts and make your fans your word of mouth.

As the saying goes, take advantage of others' soft hands, which is very incisive in Sina micro-blog, and look at those famous websites and big enterprises almost sending iPhone4 and iPad.

Cai Wensheng, a well-known webmaster, spent less than 400 thousand marketing on micro-blog and 32 iphone416 Department iPad.

The premise of marketing is to give up, to give up is like clenching fists, in order to better attack.

A good promotion plan is more than a thousand words. Enterprises are updating on micro-blog to get a wider spread. If they do not convey meaning, they are almost the same as talking to themselves.

So how can you deliver your information effectively and let your fans help you convey your message? What micro-blog marketing has to do is to exert its strength.

1, carry out prize activities.

Offering free prizes is a marketing mode, but at the same time, it is also a means of promotion. Many people like this kind of prizes. This way can get some users in the short term.

This is also the most popular marketing mode on Sina micro-blog. Whether it is the first high-rise building in the history of Yuzhou decoration, the price of BLOVES, the diamond ring, or the HR tower, it is a kind of effective interaction with netizens to a certain extent by using material incentives from external forces.

2, special offer, discount, group buying, spike kill, trial.

At present, the promotion of products that are closely related to Internet users will form a certain reprint to a certain extent.

Because this kind of information has natural followers, the half price marketing of Taobao's singles day, and the more famous "happy" 55bbs old accounts, old customers and new customers.

Even at present, the famous "Tourism Hotel" marketing driven by the famous tourism website will also usher in a large number of Internet users.

3, advertising.

In some portal websites, Google Adwords, Baidu promotion platform, micro-blog advertising has been released to increase the attention of ordinary netizens.

To a certain extent, this may not be understood by domestic enterprises, but in a pizza shop in the United States, nakedpizza uses twitter elements to reduce direct investment advertising and $250 thousand e-mail advertising of $60 thousand.

Because micro-blog can set up a quick response window and a window to interact with potential customers, so that the activities can be spread out at the first time.

4, internal publicity.

Some large enterprises have many employees themselves, so they can guide employees to open micro-blog and exchange information on them. For large enterprises, such operations can increase the number of fans of micro-blog in a short time. When subscribers are increased, it may be exposed on the front page of micro-blog platform (for example, now Sina micro-blog has 1800 subscribers to the grassroots list of attention), in order to attract more subscribers to subscribe.

The only thing that is undesirable is that employees should not blindly publish advertising messages, but you need to intervene in your personal status and slowly add information that your business has valuable to others.

5, cooperative propaganda.

Contact the micro-blog platform salesperson, add the account of micro-blog to the company's organization and other columns, and authenticated by real name.

At present, Sina micro-blog provides enterprise authentication, Tencent does not accept certification, and only accepts well-known enterprise certification.