China'S Local Clothing Brands Become The Only Way For World Famous Brands

Not long ago, a show attracted a lot of excitement in the domestic fashion industry.

No coincidence, the recent China International Fashion Week, from Qi Gang, Wang Yutao, Pan Yiliang, to Wang Wenzong, Zhang Zhifeng, Cai Meiyue......

Chinese fashion designers have also spared no effort to present a tribute to art. The chairman of the famous clothing company even admitted that the traditional concept of costumes and costumes should be sublimated into an art form.

Wang Wenzong:

The art Dynasty "from outside to inside"

"I think a long-term development of a local brand must become a fashion representative of Chinese culture and art. This concern for Chinese art should be from outside and inside. It should not only learn from the elements of Chinese art, but also constantly create opportunities for Chinese traditional culture and art to be re created."

Wang Wenzong, chairman of Ordifen International Group, said that the classic of Chinese fashion in the future must be "adopting the unique new ideas to express the culture, while inheriting the more diversified and stereoscopic ancient art forms". This is not only reflected in the dazzling fashion, but also from the inside out, which is reflected in every detail of the Chinese people's life.

"Over the past few years, we have been exploring the journey of time and space, roaming the ancient and modern times. We draw the most beautiful and vivid chapters of the Chinese elements in the long history of history, such as" elegant breeze "," Datang Fengyi "," Han Dynasty Festival "and so on.

Next year, our new underwear design competition is to find the source of creativity in the Ming Dynasty. Many designers have discovered an unprecedented new idea.

The Ming Dynasty has the unique characteristics of the times. From the perspective of women's underwear design, it is a very typical underwear Dynasty, and also the originator of plastic underwear.

The underwear of Ming Dynasty has changed from plane to shape. Structural changes have taken place in the Ming Dynasty. Women in the Ming Dynasty began to understand the outline and curves of the clothing, so that the beauty of the human body could be fully displayed.

This competition also lets designers see a costumes art level which is rarely noticed by the dynasty, and seek creative inspiration from them, and create the fashion trend that belongs to today.

In Wang Wenzong's view, the pformation of "made in China - China creates an international brand" is the only way for Chinese brands to create world famous brands.

"In the face of fierce competition in the consumer market, China's local design brands must strive to adhere to China's creation, insist on creating the fine arts and clothing products belonging to China, and upgrade traditional costumes and costumes into an art form, a fashion art form that belongs to China, which will enable the brand to go abroad and shine on the international stage." {page_break}

To Xiaoli:

Art is not for people to look up to.

Speaking of the fashion show held at the art center of orange, he has been trying to combine fashion with art to be the first person to dare to eat crabs.

Perhaps many people still remember that this woman who has been infiltrating for many years in the art circle has moved the works of tens of millions of artists such as Zhang Xiaogang, Yue Minjun and Liu Ye into fashion. At the same time, people begin to realize that another way of art is to get close to the common people.

As they say to Xiao Li, "when people find that the art in their eyes begins to live, their lives will gradually become artistic.

In fact, fashion and art are complementary to each other. In the past, turning art into fashion and turning the show into behavioral art may have overturned the rules of fashion show, but now it seems to have become a rule, and it is used by more and more fashion designers in publishing shows and fashion design.

For example, some people play diving after the fashion show, and others move the alien to T.

This idea coincides with that of Qi Gang, which emphasizes the artistic elements in the 2011 spring and summer releases. "I know the importance of a meaningful garment to people. Adding art expression to clothing can directly refer to people's visual experience and reveal the integrated effect of human identity, social status and inner culture.

Clothing combined with art appears in life, which adds humour and poetry to plain days.

Now we see too much fashion clothes, and we will pay more and more attention to the needs of taste.

Zhang Zhifeng:

National art makes up the legend of heaven

In recent years, Zhang Chi Feng, the founder of NE. TIGER, whose theme is the Chinese national art elements such as Qiang embroidery and Yun brocade, told reporters that there are many elements and creative spaces worth exploring in China's 5000 years of history.

"What we need to do is not only to appeal to the world to attach importance to the vanishing skills of ancient civilization, but also to apply these stunt skills to the places where modern people can use them, so that people can love it, wear it and use it.

This year, our Chinese clothing design is based on the theme of "Heavenly Stems and Earthly Branches". The twelve zodiac is the inspiration for Chinese learning because it is easy to learn and broad and profound.

Among them, the heavenly stems and earthly branches are special calendars in China, which record the highest degree of harmony between man and nature.

When the year of the dry branch was launched, the Chinese Zodiac was in the prime of life, and the ancestors of the Huaxia echoed the world and the creatures.

For the new season's design, Zhang Zhifeng hopes to show the essence of culture hidden behind time and space, including history, astronomy, folklore and totem.

It is quite characteristic that NE TIGER has refurbished Qiang embroidery, which has a thousand year old Qiang flavor in the new quarter design elements.

Qiang is one of the oldest nations in the world. Qiang culture has six thousand years of development history and is an important origin of the Chinese nation.

Qiang embroidery, after its millennial inheritance and development, has formed a unique artistic style. Its primitive techniques, exquisite composition, wonderful colors, and pure beauty are the artistic crystallization of Qiang's traditional culture.

In fact, before the Qiang embroidery, the brocade of "inch brocade and gold", the four famous embroideries, the silk of "weaving the sacred", and the ancient rope making skills of ancient times.

These national art forms belonging to China are attracting more and more attention from Chinese designers.

"This time we visited the town of Qiang embroidery, Wenchuan and the surrounding Maoxian, Dujiangyan, and even the ancient radish qiangzhai and other places, searching for the old traditional elements and visiting the Qiang women.

At last, the distinctive Qiang embroidery technology was presented on every fine suit of exquisite workmanship, creating an amazing and meaningful Chinese luxury.

I believe that China's local fashion brands, who want to keep their vitality, lie in the in-depth study and excavation of the essence of Chinese civilization, and at the same time, create and develop modern art of dress art.

Zhang Zhifeng said.