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    Dragon Bridge: Gorgeous Transformation Of Children's Clothes And Famous Towns

    2010/12/3 14:45:00 89

    Transformation And Upgrading Of Chinese Children's Wear Town In Dragon Bridge

    Through the long river of history, a famous town in Shu Du. Dragon Bridge There are too many fragments worth remembering and remembering. Children's clothing is the highlight of the dragon bridge. It is from the original family workshop to the wave of industrial development which has been over a wave. China's children's wear town The children's clothing industry in Longqiao town of Xindu District has taken a firm step in the fierce competition and the "big shuffle" of several markets. Transformation and upgrading And enhance the new stage of development.


       Dragon bridge children's wear plays "variations"


    The long bridge is located in the hinterland of the beautiful West Sichuan plain. It is the north gate of Chengdu. Its natural environment is superior, and its rivers are like the green emerald embedded in the shore of the river. Long bridge is located 10 kilometers north of Chengdu City, Cheng Peng Expressway and provincial highway Cheng Peng highway runs through its entire territory. It belongs to the radiation area of Chengdu's core economic circle, with smooth traffic and obvious geographical advantages.


    According to historical records, the dragon bridge was established in the Eastern Han Dynasty, and it is an important silk distributing center in the north gate of the Chengdu plain. The superior geographical location has created the business way of the dragon bridge. Whether it was the handicraft industry and the commercial development mode, the children's wear of dragon bridge is still at the forefront of the whole country.


    Since 2003, China's textile and garment industry has begun to shift to the central and western regions. Under the impetus of this situation, many entrepreneurs in coastal clothing business are exploring the development opportunities in the West with capital and technology. "Sichuan children's wear in Chengdu, Chengdu children's wear to see the dragon bridge." Long bridge's unique regional advantages deeply attracted their attention. Many children's clothing enterprises have chosen to settle in the long bridge, and have led the industrial chain upstream and downstream enterprises, and began to form industrial clusters in the surrounding areas such as Township, Pengzhou, Pixian and other surrounding areas such as Dafeng, Xinfan, bamboo park and Xinmin. Long Qiao town has concentrated on large-scale production enterprises for children's clothing, and gathered around them the market of garment machinery and accessories, which is only a few kilometers away from Fengzhen, more than 10 kilometers away from the Lotus Pond clothing wholesale market, the five stone excipient market, and Pengzhou large scale sand washing plant. The production of dragon bridge children's clothing can reduce the comprehensive cost of enterprises. In a cluster, because of the complete industrial chain, enterprises can get resources conveniently and reduce the cost of their overall value chain. Cluster production has brought vitality to the children's clothing industry of the dragon bridge.


    At present, the children's wear products of dragon bridge are sold all over the country and exported to Southeast Asia, Russia and Belarus. A children's clothing industry chain with weaving flowers, embroidery, sewing and transportation has been formed at the beginning of the long bridge, and has been radiated to nearby towns such as spot bamboo garden and new complex. In 2007, the dragon bridge became the first feature of children's clothing in Sichuan province. In 2010, long Qiao was awarded the title of "China's children's wear town". These honors are the affirmation of the quality of children's clothing in dragon bridge, and the best witness for the development of children's clothing industry.


    Today's dragon bridge children's clothing industry has begun to take shape, and Chengdu's two garden strategy to implement the supporting work of the garment industry chain (the establishment of Pengzhou garment industrial park and Xindu long bridge children's wear Industrial Park) will make the children's clothes of Xindu long bridge shine again.


      The first person to start a dragon bridge children's wear business


    Although the sun in early winter has shed the scorching heat in summer, the warm sunshine is still warm in the air. Standing at the beginning of the dream, surrounded by the sound of "bang", Diao Jiaqi, a dragon bridge man, has a lot of feelings.


    Diao Jiaqi, the first boss to start a children's clothing business in long Qiao Town, originally wanted to start a career of his own, but never wanted to drive the development of children's clothing industry in the whole town. Diao Jiaqi used to work in children's clothing enterprises in Guangdong, but also did wholesale business in children's clothing in Lotus Pond. However, he did not stop looking at it further. Instead, he resolutely put down his business and went back to his hometown, long Qiao Town, which started at about 100000 yuan and started a workshop for children's clothing factory at home. Because the quality of products is excellent, and the price is cheaper than the children's clothing on the coast, his children's clothing soon opened up the market. Besides selling in Lotus Pond, the products were also sold to Beijing, Tianjin and other places. At present, Diao Jia Qi has repaired his own factory, absorbed more than 200 local farmers and worked out more than 5000 pieces of children's clothing every month. With the help of Diao Jiaqi, a number of young workers who worked in Guangdong clothing enterprises also returned home to start their own businesses, and started the children's clothing processing plants. Moreover, these young people also drew the owners of other garment enterprises to invest in the dragon bridge.


    In this passionate, ideal and dreamy place, many people, like Diao Jiaqi, have witnessed the development track of the children's wear in the dragon bridge.


       Industrial base and regional advantages coexist


    The primary characteristic of children's clothing is the advantages of human environment. The town of long bridge in Xindu District was named after fan Shen's medicine and mother's rescue, and moved to the bridge. According to the records of Chengdu's ancient and modern records, and the county records of new times, a large number of relics and relics were verified. Its silkworm ponds and silk silkworm ponds are the famous "silkworm market" in ancient Sichuan. In the spring of March, merchants gathered in the spring of Yangchun to carry on the silk trade. In the Han Dynasty, the long bridge was a famous silk weaving trade center. The location of the children's clothing industrial district now built is the site of the past silkworm pond. The long bridge is located in the upper reaches of the river, and its natural environment is superior. The upper part of the upper reaches of the upper reaches of the upper reaches of the river is diverted from the Dujiangyan river. It flows into the Pi River, flows through Xindu 37.8 km, and is 4.6 km long in the long bridge. The tributary is the Fu River and flows into Chengdu. The river of PI and Fu is the source of the Minjiang River. Long bridge is also the source of Chengdu six water plant and Xindu Sanshui plant. It is rich in water resources and well-developed. The world renowned Asian wildlife rescue fund black bear rescue center is located in the town of dragon bridge. There are abundant natural ecological vegetation in the ambulance center. Since its establishment in 2000, it has successfully treated 268 black bear bears and has received more than 100 thousand visitors. It has become the holy land of the global love people. {page_break}


    Transportation advantage helps children's clothing industry. Long bridge is close to the urban area of Chengdu. Chengdu is the material distributing center and Trade Center in Western China. The consumer goods market is booming day by day, and the pattern of big commerce, big circulation and big market has already taken shape. The commercial and economic indicators are among the highest in the country, and the total retail sales of social goods rank fourth in the whole country. Chengdu Lotus Pond market, Dacheng market, five stone market, railway station business district and other large and medium-sized commercial and trade centers provide a good platform for the production, sale and transportation of clothing. The construction of northern New City, Xindu logistics center and North City business center provide impetus for the fast development of the dragon bridge garment industry. Starting from the first ring road in Chengdu, the Cheng Peng Road Viaduct leads directly to the dragon bridge, and the Cheng Peng Expressway and the provincial highway become a highway across Chengdu. The Chengdu expressway interchange is located in the center of the town. The long bridge is also close to the highway around the city of Chengdu. It is only 15 minutes' drive from the central city of Chengdu, and 30 minutes' drive to Chengdu Shuangliu International Airport. The long bridge is only about 10 kilometers away from Baocheng, Chengyu, Chengguan and Chengdao, and 3 kilometers from Chengde road. Good transportation advantages play an important role in shortening the cycle of production and sales, reducing production costs and boosting the development of the garment industry.


    Infrastructure is constantly improving to enhance the potential for industrial development. In 1996, the dragon bridge achieved a double circuit power supply. There are 1 110KV substations and 35KV substations in the town. There are 1 water supply plants with 50 thousand tons of daily water supply. The water supply supervisor of six water works in Chengdu city has an interface through the long bridge, and there are 1 Natural gas pipelines with 100 thousand cubic meters of gas supplied by Xindu natural gas company in the town. The gas pipeline of 200 thousand cubic meters / day of the city gas company runs through the town and has gas distribution stations. Long Qiao town has sufficient support for energy, information and infrastructure.


    Industrial policy oriented, to achieve the transfer of industry and promote industrial upgrading. Since 2003, China's textile and garment industry has begun to shift to the central and western regions. In 2005, the garment enterprises around the three ring road in Chengdu were driven by the adjustment of Chengdu's urban structure. The name of Mu long bridge has moved into the long bridge, and some well-known enterprises in the coastal and inland areas such as Wang rabbit have also entered the long bridge, which formed the rapid agglomeration effect at that time, and settled in more than 300 enterprises in several years and put into operation. The children's clothing industry of dragon bridge has occupied a certain share in Chengdu and domestic and international markets, and has promoted the development of supporting industries in more than 20 townships (streets) around Chengdu. In January of 2007, long Qiao town was awarded the title of "Sichuan children's clothing characteristic town" by the Sichuan clothing (apparel) Industry Association. Countries, provinces, municipalities and districts regard the garment industry as a major strategy to expand employment, stimulate export growth and prosper the economy. As a sunrise industry, children's clothing industry has been supported by higher authorities. The leaders of the provincial, Municipal Economic Commission and clothing association have visited, studied and directed the children's wear city for many times. They have fully affirmed and highly evaluated the idea of children's clothing industry as the sunrise industry development and the creation center of Western children's clothing.


      Dragon bridge children's wear brewing upgrade


    Although some children's clothing brands such as Jia Rui and Wang Xing have already gained a high reputation in Southwest China, many enterprises are still in the stage of extensive development as far as the children's clothing enterprises are concerned. Single species, lack of brand, and shortage of professional and technical personnel - become the "barrier" of the children's wear of dragon bridge. Peng Rongceng, President of Sichuan clothing association children's wear branch, said that the purpose of establishing the children's clothing association of Sichuan clothing association is to integrate resources. The plan is to jointly set up a technological R & D center and introduce relevant professional and technical personnel to develop new products so as to end the purely imitation mode of production.


    In order to break the bottleneck in the development of children's clothing industry, long Qiao town has been working hard to promote it. The town calls on enterprises to focus on their own brand cultivation, and gradually form the characteristics and advantages of the children's clothing. Through organizing industry discussions and cultivating key enterprises, we encourage enterprises to register trademarks, enhance brand awareness, strengthen brand cultivation, gradually implement industry standards in aspects of fabrics, accessories, production processes, decorations and packaging, continuously enhance the quality awareness of the industry, enhance the reputation of the brand, and strive to enhance the image of the children's clothing industry. In the development of enterprises, we should strive for policy tilt and support, promote enterprises to expand production, accelerate technological transformation, give preferential treatment and support to enterprises in terms of project establishment, land use and license handling, and further expand the scale of children's clothing industry in the whole town. Since 2005, long Qiao town has persisted in market linkage, and has made great efforts to create a favorable environment for industrial development. It has actively encouraged children's clothing industry to accelerate development. It has held a series of sewing and cutting competitions, and more than 10 enterprises have been awarded one or two and three awards respectively.


    Chengdu has become the best place to undertake industrial transfer as the East is moving west, the East shoe is shifting westward and the garment industry is moving westward. Long bridge closely around the goal of building a children's clothing industrial base and integrating into the northern New City and connecting with the great Chengdu, strengthening the role of government guidance and market promotion, relying on technological innovation and institutional innovation, comprehensively improving the quality of the children's clothing industry and the international brand awareness. Taking market as the guidance, we should focus on developing the brand of middle and high class children's clothing, and give priority to developing children's clothing with novel style, unique function, quality and environmental protection, and export earning, and build the creative design of Western children's clothing, intellectual property transactions and children's wear professional distribution base.


    In order to speed up the formation and improvement of children's clothing industry, in recent years, the town has invested about 8000000 yuan for the promotion and promotion of children's clothing industry, and has organized many large scale children's clothing production bases and clothing market promotion for children's clothing enterprises throughout the country, linking up with professional children's wear market, and expanding market channels. Since 2006, the town has also organized many children's clothing production enterprises to participate in a series of activities in Beijing, Wuhan and Shanghai to speed up the publicity of children's clothing industry in Xindu.


    At the same time, we should speed up the construction of standardized children's clothing production and sales base, strive to improve the scale of production and standardization of children's clothing enterprises, standardize the labor employment system of enterprises, and further protect the legitimate rights and interests of migrant workers. In recent years, long Qiao town is committed to nurturing children's clothing industry into a special industry in the whole district, and striving for policy tilt and support in the development of enterprises. Through striving for it, the Chengdu municipal government has set up the dragon bridge children's wear creative center and 3000 mu children's wear Industrial Park project. The town has also actively encouraged enterprises to expand production, technological transformation and creativity upgrading, and give preferential treatment and support to enterprises in terms of productive input, project establishment, land use, license handling, etc., so that the scale of children's clothing industry in the whole town has expanded rapidly.


      "Wishful thinking" of children's wear in dragon bridge


    "Next step, we will embark on the construction of the West children's clothing creative center, rebuild the platform, build the nest to attract Phoenix, and provide space for more entrepreneurs." The speech of Ceng Yongda, Secretary of the Party committee of dragon bridge town, shows the determination of the children's clothing industry.


    By the end of 2015, the Western children's wear creative center and the Western 3500 largest professional market have been built up to reach more than 500 children's clothing enterprises. The output value reaches 30 billion yuan, profits and taxes are 4 billion 500 million yuan, and the number of workers is 100 thousand. Striving for 1 national brand names, 12 provincial brand names, 1 famous national trademarks, 13 famous provincial trademarks, and 12 enterprises passing quality certification.


    The goal is not only the determination of the children in the dragon bridge, but also the bottom of the dragon bridge children's clothing.


    We have reason to believe that in the near future, the name of the Chinese children's clothing will achieve these dreams.

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