Point Killing Internet Writer: Wanrong Book Industry "Great Leap Forward"

Finding an author is like investing. Lu Jinbo's most "investment" is to choose a "U" point, a burst point and a return point.

Star entrepreneurship AB Series 2

Entrepreneurship ID

Entrepreneur: Lu Jinbo

Entrepreneurship time: 2002

Venture capital: unknown. For the first time, there was only 5000 yuan for cooperation with Han Han.

Entrepreneurial opportunity: Internet bubble burst under the banyan tree

Commercial feature: the name of "three carriages" enables it to connect with the most popular new generation of writers on the Internet, the first publisher who goes all media.

　　 Network writer It's hard to become a career for most people. Time goes backward eight years, one of the three carriages of the network, "Li Xunhuan". Lu Jin Bo Wash your feet early after the first bubble on the Internet. He claimed that writing was not his greatest advantage, but he knew what books were good books and what books to sell.

So Lu Jinbo sold books and wanted to save 200 million, then he thought about writing books.

When the author announces the decision to write a novel, the reader can send Em ail to order for him, 100 yuan per book and no more than 3000 copies. Lu Jinbo tried this new mode of private publishing, and the complexity of the traditional publishing industry was simplified to write directly to the readers. This is just a small idea of Lu Jinbo. He is planning a great leap forward of Web writer.

　 Looking for writers with investment vision

Finding an author is like investing. Lu Jinbo's most "investment" is to choose a "U" point, a burst point and a return point.

2005 is Han Han's U low. The image of his marginal youth is fading away. At that time, he has not yet reached the height of the present society. So Lu Jinbo plotting Han Han's new book, they settled the cooperation in 10 minutes in the office, and then ate a bowl of noodles in the small restaurant downstairs. According to Lu Jinbo, Han Han was very grateful to him.

And Anne's 2005, Lu Jinbo thought it was a flashpoint. His strategy is to only print hardcover, which must be priced more expensive than other books. "She wants to be mysterious and noble. She is a lifestyle provider. She is a little far away from the world, so she has to be Faye Wong." High end, hardcover, mystery, which is to let Anne baby "Lotus" directly from 300 thousand to 600 thousand.

Lu Jinbo said that "when Wang Shuo was lonesome, he ran more diligently, and when he was more than ten times returned to primary school, he listened to teacher Wang's lecture on literary history, Huangdi Neijing, and the origin of the universe." Wang Shuo felt embarrassed and took out the old stock.

What is the most important book to sell?

" Wanrong book industry "The voting method of playing cards will be adopted: red means pass, black means objection, and squares denote abstention. 2/3 pass rate before deciding to publish a book.

The editors proposed a historical novel to write Jane Fei, which is neither "crossing the text" nor the textual research skills of the Ming Dynasty. In order to cater for the "Twilight" series, can it publish a werewolf novel? Lu Jinbo read the first paragraph of the translation, complained about the dry words, "translation, no doubt, no doubt, must be elegant".

Because of the emergence of a new generation of readers, Lu Jinbo is increasingly emphasizing typization. Now the Wanrong book industry's product line is very rich, officialdom, workplace, pure literature, overseas copyright and so on. Many types of novels that have never been tried before have burst into amazing energy.

There are only four possible kinds of popular literature in the future: one is the sale of characters, and the other is Han Han, Anne, or Guo Jingming. Their characters are especially good and they can sell anything. A kind of selling story is the so-called "type literature", which is not related to the author, but also can be copied. One is selling experience, such as Xiao Bao, Shi Kang and Murong Xuecun. They are old, live some truth, sell and sell experience, and sell fashionable, such as PAMP, Kawabata Yasunari, and satisfy the curiosity of the vanity of the intellectuals. {page_break}

　　 Synchronous electronic reading

After the appearance of IPA D, the wind of E-reading seemed to be strong at several levels, and even Lu Jinbo did not doubt it. The arrival of new technologies such as palm PD A, netbook, Amazon K indle and apple iPad really make the existence of paper books become precarious. But he is not worried about "digital publishing has robbed the market of paper books", because the money is the same, "robbing and what, it has no impact on us." It's just like the difference between eating fish, steaming or braised. "

Which form of media is not important, selling an e-book earn the same money as paper books. The price of a book's digital version is 1/3 of the paper book, about eight or nine yuan, and then it is divided into founder, Wanrong and the author three. Wanrong takes about 40% and 3 yuan, which is almost the same as that of the traditional paper book publishing. The author takes 30% as the royalty of the paper book.

The main reason is that digital publishing eliminates the cost of printing, logistics, labor and so on, thereby lowering the overall price of books, but publishers earn a lot of money.

Lu Jinbo said, "in fact, in the field of digital publishing, we have begun to make profits. Efforts are still being made to develop pure electronic copyright. In the light of the current development trend, the profit of digital publishing will be 30% of the total profit in the next two or three years.

For the future publishing market, Lu Jinbo believes that although the market is not yet a great endorsement of readers, he thinks paper publishing will shrink to less than 50% in the future, and the rest will be replaced by electronic publishing. The traditional publishing will return to the aristocratic era. In the past, reading is the prerogative of the nobility. The book is bound by feather and leather, and the future publishing will become an aristocratic art and collection.

"Instead of watching TV for three nights, people who read a 150 thousand word book are noble, at least middle class, but if there is no class in this era, there will be no hope for mankind."

　　 All media publishing under pipeline

There are more than 10 famous writers in Wanrong's book industry, Wang Shuo, Han Han, Murong Xuecun, Anne's baby, Rao Xueman and Guo Ni. Their styles are very different. But after the book planning and packaging of Wanrong book industry, and through the publishing and distribution channels of the partners, they finally get the best results. This is the current production line of Wanrong book industry.

At present, the way out for traditional publishing industry is to maintain stable profits through better content and value, but rely on digital publishing to gain new growth points.

To this end, Lu Jinbo has begun to look for opportunities for cooperation. It is reported that from the beginning of this year, Wanrong book publishing industry will launch a new book with the electronic version, which will be published at different prices on mobile phones, e-readers and PC terminals.

"We don't want to be just a movie maker. We also want to try our own production. In the case of keeping the share of traditional publishing unchanged, the integrated copyright business is extended. " Lu Jinbo said. Wanrong book industry will set up a new subsidiary company, which is responsible for the writer's broking business, and will develop these copyright works two times, and produce a series of other cultural products, such as advertising, stage performance, overseas copyright adaptation, and so on.

For example, the "whale girl, pond boy" of the rascal Cai will be adapted by Ning Caishen and He Nian. Rao Xueman's books, for example, are short stories written in the form of book models and published with books. Another example is selling the tomb notes to Hollywood for commercial blockbusters. There is a book in hand, and it does not panic.