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Asos Online Sales Are Against The Trend.

2010/12/2 17:12:00 80

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When luxury industry continues to work hard to overcome market failure

Prosperity

At least one fashion retailer has been making profits.

Not long ago, the British fashion trend online mall Asos website announced that its profit in the first half of the year increased by 59%, which is impressive even during the boom period, and even now the economic environment has not had any miracles.

By contrast, Next, the second most successful retailer in the UK, has warned that customers will face a two fold increase in price due to soaring raw material prices.

The secret of the success of Asos's fashion online shopping mall is at least part of their huge business scale, so that they have the capability to advance with the times very quickly.

"Green room" is a part of the website. This part focuses on building brand that is consistent with social and environmental ethics. It includes People Tree and Bassike brand. They are a good example.

When Asos was founded in June 2000, its predecessor, USP, was looking for celebrities everywhere. They searched everywhere from the red carpet to the streets of Losangeles to make their own cover characters.

The name originally meant "just like what it looks like on the screen", though it had tried to get rid of it.

Its target customers are Sienna Miller's golden skirts worn by New York at the metropolitan dance in New York, or young people who are fascinated by Lindsay Lohan Miu brand chosen by MTV for the movie awards.

These clothes cost no more than 20 pounds.

In a market obsessed with low price fashion, only after being shown on the T stage.

Several weeks

The bustling commercial street retailers can provide low priced brand clothing, but the speed of Asos selling clothes is amazing.

Now Asos attracts 9 million single visitors a month, sells 40 thousand brands and its own brand products, and claims to have 3 million 700 thousand registered users.

In the first 6 months of September 30th, its overseas sales surged by 120% to 49 million, making up for less strong sales in the UK.

Now the brand part of Asos and all the brands from Acne (a storm that has triggered a storm).

Sweden

Brand, Sonia Rykiel brand, baanna brand and Vivian Westwood brand products are all being sold at a reduced price.

Brand accessories are also available, but that may change.

It does not stop there: the cliche is "everyone has a share."

A more than 20 year old young girl will be delighted to find some famous young stars in the UK.

The names of the products include Peter Jason, Hussein Dhalayan and Richard Nichol. These brands will be provided by Asos.

It strives to build its own Topshop brand fashion series, such as UNIQLO brand and Asos Black brand, which are designed by the company's internal design team.

These are the trends that many fashionable young customers want to lead.

This season, the combination of leather and lace swept across the international fashion show is all right and correct.

Asos looks at the fashion of cocktail dress that Cheryl Kerr likes to wear during the party season.

Asos is not just for girls.

Fashion oriented men who look for strange knitted fabrics, designer jeans or watches can have wide selection here.

Because of the changing trend of online shopping, people have witnessed the success of Asos's strong rival Net-a-Porter network.

The company's sales amounted to 12 million last year.

Nick Robertson, chief executive of Asos, predicted that profits were also good in 2011.

After all, the UK accounts for only 2% to 3% of the world's network traffic.

Robertson said: "unlike last year, when our share price went down, our share price is rising."

In September, Asos opened its branch in the United States, has its website in France and Germany, and is currently targeting the lucrative Chinese market.