Chinese Double Star Expands Overseas Market

Wang Hai, born in 1941, is a distinctive symbol of that era. It is also the most typical entrepreneur of the generation -- to seize the opportunity of reform and opening up, to lead the enterprise to marketization, and to continue to be the first line of business.

In many people's eyes, if it is not Wang Hai's unique way of doing things, if it is not that he likes challenges, if there is no one step ahead of him, double stars may be another situation.

Wang Hai never has a president's shelf. Every time he visits the branch, he will personally go down to the workshop to understand the production status.

Workers are also used to pulling his arms, and scrambling to let Wang Hai go to their own process to see how to save energy and reduce consumption and technological innovation.

"Mobilizing the enthusiasm of the staff, we must let them see the hope and future, so that employees can see that their own interests can be guaranteed.

Technological innovation, energy conservation and consumption reduction seem to be business matters, but they are directly related to their interests.

Because they are contractors of every process, and profits and losses are seen every day.

They will surely be motivated by increasing their incomes and paying dividends on time.

Wang Hai said.

Today's binaries have developed into five major industries, including footwear, tires, machinery, clothing, thermoelectricity and the 23 pillar industries, including printing, embroidery and three production. The total assets increased from less than 10 million yuan to 6 billion yuan, and the foreign exchange earning from exports increased from 1 million 750 thousand US dollars to US $300 million. Sales revenue increased from about 38000000 yuan to more than 10 billion yuan. It is the only enterprise in China's rubber industry that has two star professional sports shoes, two star tourist shoes, two star leather shoes and two star tires.

In June this year, a pair of shoes was used by two stars.

It should be said that the two stars have really got the essence of "pferring mode and adjusting structure", and have made a beautiful step in the international market.

Until the double star has been recognized by overseas high-end market through the upgrading of footwear technology, it has won five export awards by technology and quality.

In the late 80s of the last century, double stars seized the demand of the US market, and other domestic enterprises could not afford the high-end shoes. They first developed the high-grade vulcanized shoes represented by CVO, opened the high-end export market represented by the United States, and promoted the upgrading of domestic leisure and fashion products.

In the international shoe market, new products are emerging one after another. The frequency of new materials being updated is faster and faster. "Technology is the magic weapon for market competition."

Wang Hai realized that only by upgrading the product structure through technological upgrading can we surpass our competitors and win customers with first-class technology and products. "Customers can think of double star people", "what kind of samples the customers have, what kind of technology do we have?"

New technology of flocking, vulcanization technology at the bottom, new technology of frost spray, ancient Pearl PE material binding technology, sequins and fine gauze scraping process...

This new technology, which amazed international colleagues, conquered the picky international merchants, made new varieties, and took in new orders.

Since last year, the double star export shoe's fist unit, the double star Hai Jiang company, has completed 327 technical upgrading projects, which has enhanced the technological strength to win the international high-end market.

The quality requirements for exporting high-grade products are very strict. "The requirement of the market is the standard of production".

The development trial shop inspected every sample shoe, and we invited customers to check the quality of the shoes online and win the trust of customers with excellent quality.

To participate in international market competition, we must have excellent staff.

Adjust the production mode at any time, rush to race with time and rush for orders.

In the face of dozens of pairs, dozens of pairs, a few pairs, or even a pair of shoes in the history of this shoe almost never had a high degree of "double single", double star people do methodically, to achieve accurate delivery.

According to the small single and multiple pformation characteristics of several pairs, dozens of pairs, dozens of pairs and hundreds of pairs, the double star Hai Jiang company puts forward a new production method, such as "small order interlude production method", from material allocation and semi-finished products organization to the day and time accurately.

According to statistics, 1-5 months this year, double star Jiangjiang company successfully completed 1918 orders and 454 varieties based on Keds, so the frequency of orders and varieties replacement is very rare in the industry.

Over the past 20 years since reform and opening up, the two stars have gone out of a successful road to create famous brands, develop famous brands and strengthen famous brands.

As early as the early 80s of last century, when many people did not know the name brand, double stars put forward that "creating famous brand is the best patriotic", "famous brand is the atomic bomb in the market", and has personally created the earliest national brand in China in a short span of ten years.

Double star has passed the initial stage and development stage of famous brand, and now it has entered the advanced stage of famous brand.

The value of double star brand also increased from 1 billion 632 million yuan in 1995 to 5 billion 50 million yuan in 2000 to 49 billion 292 million yuan in 2005.

In the development of famous brand, double star has realized the sublimation from "made in China" to "created in China".

Starting from the lower sea going market, double stars rely on scientific and technological progress to speed up the upgrading of products.

After stepping into the advanced stage of brand development, the two stars make efforts to build up high-end market, continuously increase technological innovation, and have the capital to compete with foreign brands.

The continuous development and application of all kinds of intellectual property rights has made the technology content and quality of double star products increasing day by day, and the development of high-end shoes such as double star professional shoes, casual shoes, fashion shoes and so on has been moving to a new stage.

"Insulation shoes", "fireproof shoes", "no bottom airway sneakers", "celebrity professional basketball shoes" and other professional shoes are in the leading level in the world; the unique "air conditioning shoes", "public to public" shoes, ultra lightweight running shoes are more double stars dare to call foreign brands.

The Twin Star has developed from a single shoe making small business to a comprehensive manufacturing and processing giant group, witnessing and experiencing the whole process of China's market economy development.

In the process of becoming the "longevity" of the enterprise, the double star relies on continuous innovation, and the innovation of the double star is all-around.

Due to the constraints of labor force, manual operation and low profit of products, since the early 80s, Binxing broke the old box that the city factory could not go down to the countryside, pferred the old production line to the countryside, and stepped out of the first step of "leaving the city", breaking through the bottleneck of the development of the labor-intensive industry.

After that, through the strategy of "Eastern Development and western development", the two stars make full use of the advantage of the intangible assets and management technology advantages of the Twin Star brand, so that the maternal footwear industry will gradually form a large pattern of production bases such as the southwest double star, the Central Plains binaries, the North China binaries, the East China binaries and the Southern China double stars, and have successively built ten big shoe cities such as the Double Star Development Zone, the Hai River, the industrial park, Lu Zhong, the Han Hai, the Central Plains, Chengdu, Guiyang, Zhangjiakou, Fujian and so on.

The more than 150 shoe production lines, hot vulcanized shoes, cold sticky shoes, cloth shoes, leather shoes, injection shoes, professional shoes six major categories of production, the annual output of all kinds of shoes nearly 100 million pairs of shoe-making enterprises.

In 1988, it went to the American shoe industry fair in the name of its own enterprises, held an international press conference, and staged a "shoe culture show" on the international stage, which produced a sensational advertising effect. So far, it has been remembered by European shoe makers. It has been recognized as the only state-owned shoe making core factory in China by the world-famous footwear dealer, the US PSS company. While attracting foreign customers to enter, the pair started to go out to expand its market, and set up ten branches in the United States, Germany, Russia and the United Arab Emirates, and set up trade partnership with more than 200 foreign customers. In the domestic market, the double star footwear products began to implement the strategy of "walking on two legs" from the domestic market to the international market.