Market Share Of Outdoor Sports Products

In recent years, with the rapid growth of residents' income, the pressure from all aspects of society has been increasing. Especially in big cities, the pressure of work, life and environment has made more consumers yearning for clean, comfortable and tranquil nature. This led to the development of outdoor sports such as mountaineering, outing, camping, and so on, thus increasing consumer demand for outdoor sports products. Climbing shoes Sales of products such as assault clothing and winter clothing also showed marked improvement, mainly in two aspects.

On the one hand, professional outdoor sports. brand Of market The share increased significantly. According to the statistics of the China National Business Information Center, in September 2009, there were 2 outdoor sports brands in the top 20 brands of sportswear market, namely, Columbia (Columbia) and Lo J Faith (THE NORTH FACE), with a total market share of 2.14%. By the year September 2010, there were 4 outdoor sports brands in the top 20 brands of sportswear market, namely, the American Camel (CAMEL), Columbia (Columbia), Lo J Faith (THE NORTH FACE) and Pathfinder (toread). The total market share of the 4 brands also rose to 4.97%, an obvious increase compared with the previous year. Similarly, in the sports shoes market, the top 20 brands in the United States were camels (CAMEL) and Columbia (Columbia) in September 2010, and the total market share of the two brands increased by 0.37 percentage points over the same period last year.

On the other hand, the development of domestic brands is fast and market share growth is obvious. In September 2009, two professional outdoor sports brands in the top 20 brands of sportswear market were all foreign brands, while in September 2010, 4 of the top 20 brands were found in the 4 outdoor sports brands. In the past two years, the Pathfinder has developed rapidly and the market share has increased significantly. According to the statistics of the China National Business Information Center, compared with the September 2009, the Pathfinder market ranked 4 in the sportswear market in September 2010, and the market share increased by 0.3 percentage points, ranking 10 in the sports shoes market and 0.16 percentage points in the market share.