Lang Xianping: Humen Garment Industry Chain Lacks Efficient Integration

24 afternoon, the famous economist

Yu Changyan, chairman of Humen Garment Machinery City, held a dialogue with Professor Lang Xianping on the stage and exchanged views on hot topics such as the development of Humen's clothing industry and "industrial upgrading and equipment first".

Professor Lang said that although Humen's apparel industry chain has been established, it lacks.

Simple manufacturing can't control pricing power.

In the 1.5 hour speech, Lang Xianping elaborated and analyzed the domestic macro economy.

When it comes to the clothing industry in Humen, he said that as a traditional industry in China's manufacturing industry, the garment industry can not be simply understood as upgrading product quality and equipment manufacturing in the process of upgrading and pformation and brand strategy.

In fact, upgrading industrial equipment is only a means, and the more crucial purpose is to achieve efficient integration of the industrial chain.

If an enterprise is only full of manufacturing and processing, it will not be able to control the pricing power. "

Lang Xianping said that the crisis in China's manufacturing industry is mainly about pricing power.

In addition to simple manufacturing, China must integrate the six links of product design, raw material procurement, warehousing, pportation, order processing, wholesale and terminal sales, because only these six links are the most valuable and the most profitable link in the whole industry chain.

He suggested that the "6+1" industry integration should be done before partial pricing power can be retrieved.

China is "the only way out for manufacturing industry".

Integrate all links from design to sales.

"Take the Spanish fashion brand ZARA as an example, its biggest advantage lies in the high design level and the fast market speed.

Generally speaking, it takes about 180 days for us to produce one piece of clothing to the final sale, while the ZARA only takes 12 days. Besides the manpower cost, the storage cost of the 168 days has been greatly reduced. This is an important competitive weapon, "Lang Xianping said. Besides, fashion, value and style are also the advantages of its success.

Chinese garment enterprises must learn to efficiently compress and integrate the entire "6+1" clothing industry chain, and do the highest quality upgrading, which is the real sense of industrial upgrading.

He said that the famous designers of ZARA are all more than 20 year old young people. They not only successfully defeated our Chinese products, but also defeated Japan's "UNIQLO" brand, because their equipment system is advanced, and the single information system is already the world's first-class. Under normal circumstances, they can compress all nodes through modern hi-tech means, and win the market with advanced hardware and software equipment. "Therefore, for the upgrading of garment industry, the key is to integrate the industrial chain. In this process, the purpose is to be clear and the means should be advanced."