Winter Clothing Market Stabilized, "Winter Is Really Coming."

Reporters visited various shopping malls, supermarkets and clothing fairs in the city and found that winter clothing such as snow boots, down garments, thermal underwear and cotton velvet overalls took up half of the market.

According to the head of a clothing store on square road, this year's winter wear started to sell well. In early October, some consumers came to pick up down coats. Recently, winter clothing has been fully listed and sales share has reached over 60%.

Reporters in Jincheng every street clothing shop to see, at present many brand clothing stores have launched "full 100 to send 50" and other promotional activities, sales promotion efforts are not very big, but still attracted many consumers to come to buy.

Reporters learned that the "Millennium cold" rumors for this year's winter sales have brought business opportunities, many consumers began buying winter clothes in late September and early October.

With the advent of winter, winter wear has officially entered a hot season, especially for consumers who buy warm underwear, hats and scarves.

This year's winter clothes are very particular about the unique style, especially the details. Pink, orange, bright gold and other bright colors are still popular.

In addition, many winter clothes this year coincide with the design of military uniform elements. The coat with wide belt badges has become an index of popularity.

According to Miss Li, who runs many years in Taobao's clothing store, this year some fashionable winter clothes are welcomed by consumers.

These costumes often outline exaggerated patterns with simple lines, and are permeated with strong character.

Unexpected colors

Although this year's clothing is full of fashion elements, with the cotton prices repeatedly refresh the highest record this year, plus the increase in labor costs and other factors, the price of clothing in autumn and winter this year is much higher than in previous years.

For example, Bosideng and other brand down garments, except for some special goods, the price of new down coats this year is around 1000 yuan, up 100 to 300 yuan compared with previous years.

According to the head of a down eider clothing store in yam Kam street, the price of eiderdown of the main raw material of eiderdown this year has risen sharply, and labor costs have also increased. In addition, the price of fabric and wool has also risen a lot this year.

The combination of these factors makes the average cost of the down jacket improved, and the price increase is also compelling. At the same time, there are various kinds of thermal underwear.

According to the head of a clothing store in the city street, the price of thermal underwear has increased by about 10% over the past year due to rising prices.