Shoe Company Li Fung Bought $121 Million For Distribution Fashion Brand Oxford&Nbsp; Apparel
November 24th, according to Hongkong media reports. Lifeng To buy and produce fashions in the US for us $121 million (about HK $943 million). brand Oxford Apparel is expected to be completed by the end of this year or before.
According to Hongkong reports, after selfish interest and distribution, Li Feng (00494) made a further takeover and bought us Oxford Apparel of 121 million dollars (about HK $943 million), which is expected to be completed by the end of this year or before.
At the same time, the company launched the first and foreign countries.
Star
Jennifer Lopez and Marc Anthony cooperation brand.
Foreign stars push new brands
Oxford Apparel mainly produces brand and private brand products, including men's dress shirts, suits, sportswear, casual pants, jackets, sweaters, jeans, swimsuits and Western Denim Wear, and is distributed across the United States, including department stores, large chain stores and online stores.
Li Feng expects us men's clothing platform to inject new impetus into the company's business.
On the other side, the company will launch cooperation with foreign stars JenniferLopez and MarcAnthony.
fashion
The brand is sold in Kohl 's store. This series is the first to promote men's and women's costumes and accessories, and then extended to household products.
Le Yumin, President of Li Feng, said that the move could expand relations with customers and retailers and develop a design led business at the same time.
In fact, Li Feng has made frequent acquisitions in recent years, such as the acquisition of JimlarCorporation and its distributors in the US in August, as well as the acquisition of Export Trading Company.
Frequent purchase and sign purchase agreement
At the same time, Li Feng also actively signed a procurement agreement with international enterprises. Last month, he reached the first purchase agreement with Lining (02331) and became the purchasing agent of Lining's brand in the international and mainland markets, and also made a large purchase agreement with WAL-MART.
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