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    Inspiration From H&M Design Director Johnasson

    2010/11/23 18:24:00 77

    Johnasson H&M Design

       

    H&M

    chief

    Designer

    Ann-Sofie Johnasson calls TV series "mad man" and some.

    fashion

    People's blogs, such as Bryan Boy and Style Bubble blogs, are influential.

    Fashion trend

    Release.

    They can inspire fashion lovers and make global efforts.

    clothing

    The market has great influence.

      


       

    Johnasson

    In an interview with Reuters, "many people follow fashion bloggers, read their articles, and dress like them."

    If a fashion designer wrote a costume in a blog, we will immediately find that the market demand for this garment is increasing.

      


    She also said that the TV drama "mad man" showed many "looks very feminine and very cute" to consumers.

    clothing

    "

      


    In addition to getting inspiration from blogs and TV shows, Johnasson and her team will also find inspiration from Stockholm's street fashion, read magazines and books, join flea markets, antiques fairs, and go to international fashion centers to understand fashion trends.

      


    Last but not least,

    H&M

    Always pay attention to the fashion trends of the competitors in the retail market.

    Johnasson

    The sales data of each brand will be studied every Monday.

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