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How Did Wilma Win In Online Sales?

2010/11/22 15:03:00 71

With the rapid rise of online shopping, the surge of Internet users and the improvement of the integrity of express payment, online retailing has become another important retail channel for China's clothing industry after traditional distributors, department stores and stores.

Then how can we get there?

Internet sales

Seize the opportunity.

Wilma clothing

I share with you in network sales.

Winning

Several precious points

experience

Shenzhen Wilma Garments Co., Ltd.

What are the products and what are they doing? You need to learn to innovate and change. For example, summer is short sleeves, short sleeves are the peak period of sales during this period, and the long sleeves are the biggest demand in this period. Then the next is the warm underwear, the thickened T-shirt thickened jacket, and the weather turns cold. Then our products will be from thin to thick, even thickened, so that they can meet the needs of customers, keep up with the selling season, one is the product level, the products with high price should be considered, the quality and supply chain of the products, and the marketing level, the customers are more valuable than the customers, and the customer service must be emphasized in the service links. First, we should constantly learn to observe and sell the fire on the Internet.

Two, in the selection of goods, we should produce different styles of T-shirts at different stages. One stage is to make the best selling of POLO shirts, and the next round is the best selling for the round neck V collar. The sportswear is the best selling product in another stage, and then the coat underwear is the best selling product. You must firmly grasp this time period and arrange the production one to two months ahead of the peak season.

At the same time, it is to do one purpose: concentrate on energy only to select "exploding" money. Wilma's clothing practice has two sets of plans. One of the two product development teams is responsible for production, one is responsible for sales, the other is focused on each other, innovating different styles and strengthening competitive advantages.

There are three principles in choosing: understanding the target population, leisure is their favorite style; understanding the T-shirt Market: stripes are the fashion of the season; giving customers more choices: +3 codes of different colors (LXLXXL) need more yards to be customized; that is, Qi Qi code, the whole sales, the production is being started, and then smooth customs clearance, into production.