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Boston Men'S Clothing Enters The Era Of Full Change.

2010/11/22 11:52:00 68

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Looking at the domestic men's wear market in recent years, there are many brands, but lack of representative brands.

With the influx of a large number of foreign brands, China's independent national brands urgently need to standardize market behavior, improve brand operation ability, enhance brand added value, take a positive attitude to deal with deep-seated market competition, and ensure that national brands occupy an absolute share in the clothing and apparel market.

A number of outstanding national brands stand out, actively respond to challenges and strive to become the protagonists of the future market. As the only world famous brand Bosideng in the textile and garment industry, relying on creative research and development and international capital advantages, we actively expand the four seasons products.

Bosteng men's wear as Bosideng

international

One of its top priority enterprises and brand extension projects has been running rapidly in the fiercely competitive men's wear market since its appearance in 2004.

At present, Bosideng men's clothing has set up nearly 1000 marketing terminals, including direct stores, in the whole country. The sales network covers the whole country and takes the lead to enter the European market with its own brand. It has set a good example for more Chinese clothing brands to enter the international market.

Bosideng listed company completed the acquisition of men's clothing in 2009, and made a heavy grade.

Life

"Men's brand new positioning.

Working with a number of internationally renowned consulting, design and public relations companies, combined with the endorsement of high quality idol Lee Hom, the brand image has become more fashionable, fashionable and internationalized, and sales have made outstanding achievements.

In early 2010, Bosideng Menswear Shanghai branch was formally established to open the curtain on the comprehensive changes in men's wear series.

July 15, 2009, Bosteng Menswear

Jointly

Lee Hom, a talented Chinese music player, held a grand strategic press conference and a 2009 autumn and winter fashion trend conference in Beijing's bird nest.

Since then, Bosideng men's clothing in the brand, product, marketing aspects of the comprehensive integration and strengthening, for Bosideng men's comprehensive upgrading and market development to provide a strong guarantee.

In September 16th, the first Summit Forum on the development of independent brands of China's clothing industry was led by Jiangsu Bosideng Garment Development Co., Ltd., "the prospect - China clothing brand development forum" was held at the International Hotel Changshu Convention Center.

Gao Dekang, President and general manager of Bosteng men's clothing, Gan liming, respectively introduced Bosideng's future industrial development strategy and the development strategy and goal of Bosteng menswear in the next five years.

In the process of actively expanding four seasons products and realizing the diversification, specialization and internationalization of Bosideng group's business, and successfully pforming into a world-renowned integrated apparel brand operator, the development of Bosteng men's clothing is a very important part.

In the 2011 Bosideng men's spring and summer new product conference and ordering meeting, many franchisees and leading guests gathered together to compete for the new spring and summer trend of Bosteng men's clothing. 2011

"I represent Bosteng products for many years, and now I see Bosteng men's concept and design, especially in the 2011 spring and summer products, we are more confident that Bosideng men's brand agency good, to seize the first place in the local men's wear market."

A Bosten man's agent said.

2011 in the spring and summer, the product has inherited the fashionable style and returned to the essence of the fashion business. It has been fully affirmed by the agents and franchisees, and the order quantity has been greatly improved compared with the same period last year.

And the international terminal, which combines more creative ideas and quality life, is the official opening of the new flagship store in Changshu. It marks the beginning of the upgrading of Bosteng menswear brand terminal image, and the process of Bosteng men's internationalization is further.

In response to a series of changes and deployment, Gao Dekang, chairman of Bosideng International Holdings board, pointed out the future prospects of Bosteng men's clothing: "Bosideng men's clothing has a professional brand operation team and forward-looking long-term development goals. As long as we stick to and make unremitting efforts, we will surely become the leading brand of men's clothing industry."

In the next few years, Bosideng men's clothing will further optimize the layout of the channel, with scientific data analysis as the guidance, and carry out the detailed classification construction of the terminal.

The establishment of the core image terminal network will provide strong brand support for Bosteng men's business partners in all regions of the country. I believe that bostenden will succeed in leading the Chinese men's clothing to the world.