What Are The Advantages And Disadvantages Of Humen's Clothing Industry?

　　 First sight Humen town Director of the economic and Trade Office of the people's Government Tan Zhiqiang At that time, he felt that his gentle nature and smiling face were his "signboard" expressions. He could not help thinking of the kind of address "a strong" and "strong elder brother" which were told by the partners of the news center of the Humen clothing and apparel industry association. Strong brother "It's definitely a relaxed and pleasant dialogue.

"Strong brother, how many points can you give to Humen's development of clothing industry, combined with various factors?" "strong brother" smiled, and said humbly, "about 80 points!"

Tan Zhiqiang, director of the economic and Trade Office of the people's Government of Humen town

The advantage of 80 points

Through the development of thirty years of reform and opening up, it is well known that Humen has already formed a textile and garment production and marketing industrial cluster base with the clothing industry as the leader, the trade and circulation industry as the main body, and the relevant industries with complete support. It has become a well-known "famous Chinese clothing city" and "Chinese women's clothing town" at home and abroad. The textile and garment industry is a pillar industry in Humen. It has played an important role in promoting the development of Humen, promoting local social employment, increasing farmers' income, earning foreign exchange through exports, prospering the market, and promoting regional economic development.

Is the 80 point less?

Tan Zhiqiang told our reporter: "Humen's advantages and disadvantages in developing the garment industry coexist." Tan Zhiqiang has a clear understanding of Humen's development of clothing industry. Almost all of China's clothing industry can be developed in coastal areas. In terms of popularity, Humen may not be able to compete with other big cities. However, Humen's garment enterprises are more and more competitive, and each enterprise has great competition pressure, forcing them to continuously introduce new products and improve their competitiveness, which to a certain extent makes Humen's garment industry advance. At the same time, compared with the high-end positioning of some big cities for clothing, Humen clothing is dominated by popular products, indicating that it is not so beautiful and beautiful, but Humen's clothing industry is solid and reliable.

There is no doubt about the superior geographical position of Humen's garment industry. Humen Town, Dongguan, is located on the East Bank of the Pearl River, adjacent to Guangzhou, Shenzhen, Hongkong, Zhuhai and Macao, and south of Linding ocean. With convenient transportation and unique geographical advantages, Humen has a close relationship with the world garment market.

For Paris fashion, the response period of Tokyo market is 15 days. For Tokyo fashion, the reaction period of Hongkong market is about 10 days, while for Hongkong fashion, the reaction period of Humen market is only 5 days. This determines that Humen fashion and Europe, America, China, Hong Kong, Macao and Taiwan are in harmony with each other, bold and innovative, and have the opportunity to publish the trend of fashion in China.

However, if the geographical location of Humen is good, the location of towns around Humen is also very good. Therefore, good location is not the only factor for the prosperity of Humen's clothing industry, and the proper guidance of the government is also crucial. "The Humen town government began to pay attention to the development of Humen's clothing industry very early, so the advantage of the first generation was preserved, otherwise it would not be possible for a small place to gather so many garment enterprises, but now the competition is much more intense than before." Tan Zhiqiang told this reporter, but local small also become an advantage of Humen, because the local small, the government is better managed, the whole town chess situation is easier to form.

Lack of 20 points

"Talent is a short board in Humen." Tan Zhiqiang sincerely said that Humen's high-end clothing talents are relatively lacking.

Talent is the key issue related to the future development of Humen garment industry, especially the shortage of design talents and senior management talents is the bottleneck of Humen's industrial development. Facing the pressure of industrial structure adjustment and industrial upgrading, Humen is faced with the urgent task of expanding product marketing channels, improving product design level, improving human resources construction and promoting enterprise management and marketing innovation. The Humen town government has always intended to change this shortcoming. It is a way to introduce talents from other fields, but this method is only expedient and can not last long.

In the past few years, the garment industry creative design Incubation Park is also a way to train talents. It is mainly composed of six parts: Humen fashion design center, creative investment service platform, intellectual property and legal appeals platform, Humen clothing talent training base, large-scale fashion show T and large international exchange platform. The establishment of the creative design hatching garden for garment industry also provides direct support for solving the problem of garment talents, and helps enterprises to cultivate creative talents in garment industry, and to develop and train garment design talents. After the completion of the Incubation Park, the design level of the entire garment industry has been gradually upgraded, and the transformation of Humen garment industry from "labor-intensive" industry to "capital and technology intensive" industry has been promoted, from "garment processing" to "creative design" industry.

But this is only one aspect of training talents. The Humen town government hopes to cultivate Humen's cultural atmosphere. Therefore, Humen has planned to build a university town with an area of 1200 mu on the Weiyuan island. This has attracted the attention of Hong Kong Polytech University. Ceng Qingzhong, vice president of the school, came to Humen to discuss the school running matters. Today, Hong Kong Polytech University has decided to enter the university town of Humen in the form of running a campus. Future students will be able to study in Hong Kong Polytech University in Humen. Tan Zhiqiang said that the school can accommodate 18 thousand people and recruit students nationwide. "Humen needs a solid cultural environment to attract high-end talents. We believe that the return of this branch is definitely long-term."

Skilled workers are also scarce in Humen, and for the training of skilled workers, the government has also greatly helped the garment factories. Many garment factories are worried about the lack of skilled workers, and they are afraid of recruiting new workers, because when many new factory workers are trained and trained, there are frequent disappearance of factories due to disagreement on salaries. In order to solve this problem, the government has launched a series of training courses to train new workers to become skilled workers, so as to alleviate the problem of labor shortage in factories.

　　 Tan Zhiqiang also told the author that at present, the clothing industry in Humen has developed to a certain scale, and has established a certain position in the international and domestic fields. However, the relationship between the industry and the whole chain has not been perfect, especially the supply and demand relationship between the accessories and the garment production enterprises. There are still obvious defects. This is mainly reflected in the fact that the distributor is mostly a two or three line fabric supplier, and can not form a supply-demand relationship between the cloth manufacturer and the garment manufacturer. Therefore, many garment manufacturers in Humen town have to go to Guangzhou, Zhejiang and Keqiao to find cloth producers to cooperate. This is also a part of the garment industry in Humen.