Bosideng Adds A New Brand, A New Push, Rui Qi Yesterday.

    Bosideng Brand operation adds new works. Women's clothing brand BOSIDENGoRICCI (Rui Qi) yesterday held the spring and summer fashion conference in Changshu in 2011 and won praise from all sides.

　　
The brand is Bosideng group Direct investment operation Lane Bryant The main consumer groups are 25 to 40 years old, pursuing high quality life, and having mature aesthetic concepts. It was held yesterday. Spring and summer fashion At the press conference, the three major products of the brand in spring, summer and 2011 were displayed: modern fashion, exquisite occupation and brand own style. Each series is based on black, white, grey, rice and coffee as the basic color. Vice president, Boston International Holdings Ltd. BOSIDEN Go RICCI (Rui Qi) Brand leader Huang Gui said that the brand will expand in East China in the next two years. After three years, the sales outlets will cover the whole country, and the annual sales volume will strive to break through 1 billion 200 million yuan.

　　
In recent years, Bosideng Committed to creating multi category comprehensive clothing enterprises, its menswear brand sales increased year by year, and gained internationally famous brands. Rocawear In the Greater China region, the boxton has made great efforts to march into the field of women's clothing, which is another new trend of its transformation to brand operators.