Avoiding Four Misunderstandings In Network Marketing

along with network In a comprehensive way, it has penetrated into the operation of enterprises and personal life. enterprise Recognition and adoption. However, because network marketing is a new marketing tool, in the process of implementation, enterprises inevitably have many misunderstandings, resulting in the ineffectiveness of input and output, and the enterprises that are full of confidence and hope have been hit, and this has more or less affected the development of network marketing, the most promising marketing means in twenty-first Century.

First of all, we need to understand what network marketing is. For this problem, many enterprises consider it to be tens of millions of dollars. online advertising To design an enterprise website, invite professional writers to submit several soft articles on large portal websites. In fact, the above is just the beginning of Internet marketing. If we compare the network marketing ratio to the sea iceberg, these are only a small part of the sea level, and the truly valuable network interactive marketing is the iceberg's main body hiding under the sea level. This kind of thinking which is a superficial idea of network marketing usually wastes a lot of resources in the input and output of enterprises. There are three major misunderstandings in the existing enterprises:

The first mistake -- "build" website Help enterprises make money. This sentence is not a problem in itself. It is wrong that most people understand this sentence as "having a website." In fact, the construction of websites by enterprises only represents the first step for enterprises to launch network marketing. With websites, there is a window to display products and display services through the Internet. But in the vast sea, how to build up your brand and let more people know your products and services is the core issue that network marketing really needs to solve.

The second misunderstanding is "online advertising is network marketing". Website advertising is just a way of network promotion in the network marketing system. It is just the tip of the iceberg of the network marketing system. Successful online marketing is not just the one or two network promotion, but a brand new sales system that combines brand planning, advertising design, IT technology, sales management and marketing. We should have a comprehensive and comprehensive plan, plus accurate and effective implementation, in order to get the desired effect.

The third misunderstanding is "comprehensive analysis of promotion channels". If the enterprise promotes through Baidu's competitive bidding service, it will cost a lot of money. And the enterprise through the Google search engine platform, or Alibaba and Taobao integrated e-commerce platform to promote, but basically no cost. Sometimes, the effect of free promotion channels may be better, but if we can not understand where the customers who visit the website come from, where the customers who really can produce orders come from, the enterprises can not judge whether they should focus more on which channels to promote marketing.

The fourth misunderstanding is that "one week must be effective." As a boss, the urgent need for business is understandable, but internet marketing is a long-term process, and it will be faster and faster. The relative cost of early investment costs may be relatively high, but with the continuous cultivation, the marginal cost advantage of network marketing will gradually be reflected, and the cost will finally be approaching 0. In the process of engaging in network marketing, we find that many enterprises are eager to make progress, and the result is that they can not bear to suffer. When the effect is just reflected, they will give up. Finally, the previous investment will be wasted. Then there will be a series of complaints and regrets, regret that they invest in the Internet, complain about the ineffectiveness of the Internet, complain about the ineffectiveness of the network, complain about the lack of network companies, etc.

In fact, SMEs need a professional team instead of virtual things. At the same time, for their own enterprises to develop their own marketing mode of network marketing strategy, after all, is tailored for their own enterprises, or for enterprises in the future online marketing this road has a good start, good plan. This is the long-term road for small and medium-sized enterprises to build network marketing.