China Fashion Color Association: Children's Clothing Design Needs Color Factors

Color exists in our life. There is a good saying, look at the color far from the flowers. The survey data show that the color of a single product will drive consumers to buy 75% of the desire, not including the form, shape or fabric. By changing the color design, the added value of 10%~25% can be brought to the product without increasing the cost.

　　 China Fashion Color Association Color director Zhao Xia believes that color is the only design that can maximize the value at the lowest cost. element 。 For example, the development of an innovative fabric requires early research, market research and late investment, but the use of popular colors can often give new products vitality, promote sales and deepen brand impressions.

This is more often seen in children's shoes and children's shoes based on visual impact. In short, Children's wear , Children's shoes It is more necessary to learn how to use colors and adjust children's psychology through color.

"Only with different color combinations can we express the psychology of children's growth. Color is often used to express the emotional needs of children in different stages of growth and play a guiding role in the growth direction of children."

Zhao Xia, for example, needs different colors in different stages of children's growth. When children are young, they should not use too bright colors. They need to use some soft colors to meet children's visual needs. When children grow to six or seven years old, they may need to use some red and yellow brightly colored systems to enable children in growth to feel warm, active and positive.