Dongguan Yulong Small Commodity Wholesale Market Wins People'S Heart With Considerate Service.

Opened in 2007, Dongguan Yulong small commodity wholesale market (hereinafter referred to as Yulong) has been in a steady upward process. Even in the face of the impact of the international financial crisis, many shopping malls in Humen have reduced rent, Yulong has been able to rise in price. After three years of development, Yulong has become a shopping mall competing for many small commodity businesses. How charming is Yulong? Zang Junqi, deputy general manager of Dongguan Yulong small commodity wholesale market, without hesitation, said: "service, we win the hearts and minds with considerate service. This is the core of the shopping mall."

　 　 Location accuracy

The Yulong fashion wholesale market in Humen, Guangdong is the first comprehensive wholesale clothing wholesale market in Humen Town, which is registered with "fashion wholesale", and is also a small number of independent property rights shops in Humen. The opening of Yulong is a product after careful investigation. The investigation group concluded in Zhejiang and Chaoshan area that small commodities and great wealth. Being in the wholesale town of Humen, it is necessary to make good use of its business atmosphere and to develop in a wrong way, so as to find its own "blue ocean" and avoid competition risks. Small business in Yiwu commodity The opening of the Yulong small commodities wholesale market in Humen, Guangdong, has made up for the shortage of the clothing market in Humen and provided more choices for the local clothing traders who have entered Humen.

Zang Junqi told reporters, "we started with specialized small commodities." In the Pearl River Delta region, there are only small commodity wholesale markets in Guangzhou, which are larger than Yulong. Zang Junqi introduced: "before Humen's small commodity merchants are scattered, wholesalers looking for merchants is a very difficult matter. We feel that it is necessary to concentrate small commodity merchants in Humen, which not only meets the needs of small commodity wholesalers, but also realizes them. industry The dislocation development will fill the vacancy for the supporting facilities in the surrounding market, which is also a supporting service for the clothing market. "

Ribbons, accessories, buttons, neckties, brooches and cosmetics, underwear, towels, dolls and a series of clothing related small commodities began to gather here, providing timely and effective support for personalized upgrading of the brand. At present, nearly 30 thousand square meters of business space is occupied by many merchants. Yulong has become a distinctive specialized small commodity market, and has attracted more and more customers in the Pearl River Delta region through its advantageous position adjacent to the the Yellow River fashion city. In addition to local businesses and foreign wholesalers, merchants from Singapore and Malaysia are also inflow.

　　 The "trump card" of introducing small commodities

Zang Junqi said, before many traders from Guangzhou and other places to purchase, in fact, Guangzhou's goods are also many from Yiwu, which is equivalent to Yulong merchants more intermediate links. If Yulong merchants directly represent Yiwu brand, it can reduce intermediate links and save 3%-10% costs. Therefore, in order to help businesses to save costs and gain more profit margins, Yulong has organized 18 merchants to expand the supply of goods to Yiwu and strive for the first level of agency.

Before the departure, the shopping mall sent people to Yiwu to make a thorough investigation to find out the operating conditions and the willingness to cooperate of the well-known small commodity enterprises in Yiwu. Subsequently, Yulong approached the Yiwu self industrial and commercial association through the Humen industrial and commercial bureau and the Humen Garment Association, and did preliminary work for the inspection and purchase of merchants. After visiting Yiwu, the delegation visited a number of famous small shopping malls and enterprises such as Yiwu small commodities International Trade City, and sore sock industry, and carried out negotiations on the brand of medium and high grade small commodities, and brought back the first class agency of more than 20 brands, including Shinkong jewelry.

After visiting the purchasing group, the shopping mall will gather information about purchasing information, such as the type, quantity, advantage, purchase price and difference between Yiwu and Guangzhou.

"We organize business agents to represent Yiwu commodities, which is directly linked to the upstream industry chain." Zang Junqi said.

　　 Proceed from the details

"What business people need, we will try to do what we do not think of, and we will think of it for them." Zang Junqi said. Yulong will organize a forum every year to listen to the views of merchants so as to provide the services they need. Even the advertising promotion areas and promotion methods will consult the merchants. On the table of Zang Junqi is a survey of merchant satisfaction, which he told our newspaper reporter: "we do similar surveys every year, not only for merchants who have already settled in shopping malls, but also for wholesalers to investigate." The feedback from merchants is a reference for Yulong to serve merchants, and wholesalers' opinions not only provide a basis for Yulong upgrading services, but also improve their own deficiencies and enrich their products according to the survey results. At the same time, for the roadside shopping crowd, Yulong will timely survey their memory, shopping mall traffic is also Yulong's homework, this work is refined to each floor, each time period, "this is very helpful for us to make decisions."

Business training is essential. Training is mainly divided into three main contents, namely, how to make merchants make goods into brands, how to do chain stores, and how to help salesmen train salesmen 'sales skills. All of these are aimed at better serving merchants and helping businesses develop in the longer term. Yulong will organize such training two times a year. Zang Junqi said proudly: "a brand of Lu Di's underwear has set up a brand franchise center on the four floor of Yulong, but now it has achieved national chain."

Yulong also has a professional customer service team. If you encounter any problems, you can ask the help of Yulong customer service team. Even if merchants receive small things such as English contracts, Yulong can provide translation and even help merchants receive foreigners. "Soon, we will set up a customer service center in the most prominent position on the first floor, so that it will be more convenient for service providers and wholesales.