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Marketing Development In Video Area

2010/11/13 17:00:00 21

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Video industry

The rising speed and the video industry.

The problem, coupled with the Web2.0 wave brought by the video industry, is an industry that can not be seen clearly by many people.

But if we have watched the latest research report on Internet video application by Chinese netizens released in 2009, it is not difficult to find out that although China's video sharing field is in the ascendant stage, the number of users in this industry has reached 240 million now. CNNIC

The 240 million concept is more than half of China's 380 million Internet users. Although there is still a long way to go in the field of video sharing in China, the number of users in this industry is unmatched by other industries.

Although the number of users can not directly represent the profit, in China's Internet industry, it can represent the needs of this industry.

In the face of the pattern of Internet development, today's Internet and the Internet in the past are essentially different.

In the past, the business flow of the Internet, with the ease of flow and user income, could be exchanged for real gold and real silver, but such a mode would not work in today's Internet environment.

With the increasing impact of information and information technology on life, the new mode of Internet will also be changed with this situation. Therefore, there is no other more suitable mode of development only relying on traffic and users, and any industry may fall on this road.

In the current

Internet trend

In the face of the changes in the business of video sharing websites in China, it has to be revisited.

As a result, all video sharing websites took a positive attitude towards this sharp problem.

Youku, on its front line of China's first video website, through cooperation with various film and television institutions, has realized the cooperation mode of joint purchase of copyright, Youku's participation in video resources such as local TV stations, and the cooperation mode of "if you are the one", which has been constructed as the main content of its "plan 3".

According to the current situation of video sharing website, the biggest feature of the plan is that the two sides can mutually benefit from each other and create business success through film resource agencies and video sharing websites. This is one of the feasible options in the field of video sharing.

Because of its special nature factors, network video will cause more problems about copyright and business development in the Internet industry. Therefore, the strategy of copyright resolution is the place that all video websites have to take seriously.

According to Youku's strategy of "plan 3", this is a way to benefit all partners.

Such a way can avoid the vicious circle competition of the industry, and at the same time, it has a great role in promoting the development of the entire Internet industry. Of course, the most important feature of this way is to maximize the copyright problem of the video industry.

In this way, from another point of view, if all partners can reach an agreement, then the copyright of video content will no longer be the biggest problem, and the partners will get the greatest benefit together. This is the new direction of the development of video industry for the real energy and effort of users.

Different from traditional video sharing mode, today's video sharing enterprises have to take into account the interests of partners in the face of copyright, profit and user experience.

Therefore, in the "plan 3" issued by Youku, the plan will cooperate with each other to form a whole, so that we can achieve mutually beneficial mutual benefit by sharing resources and sharing mutually beneficial interests.

Such a pattern will bring new directions to the video industry because of its clearer direction and clearer thinking than other industries in the market.