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Singles Day Brand Men'S Wear Champion, The 6 Million Day!

2010/11/13 11:16:00 112

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According to the reporter, well-known Menswear brand In the singles day (November 11th), the sale of the single day line broke 6 million, once again became the sales champion of Amoy brand men's wear, and created the miracle of men's wear sales, which aroused great concern of the industry and the media. Behind other famous men's clothing brands such as JACK&JONES and Mark Ed Faye in the second tier city stores, it is 2009. TaoBao Clothing sales statistics exceed 64 billion of the huge market. And behind about 6000000 of its single day sales is strong brand appeal.

For traditional brands like Anta, Nike, adidas/, target=, _blank, and Adidas, they are salivating in the face of the increasingly expanding Internet market, but it is not easy to complete the gorgeous turn from offline to online. Under the pressure of huge brand marketing costs, traditional brand names have to be sold at high cost retail prices at high cost exclusive counters, so as to form a balance between cost and sales. The natural demand for price performance in the net sales market forces traditional brands to be able to satisfy the consumers who are good at comparison or even fastidious at the lowest price of the best products. As the leading brand of American casual menswear, the company is backing up with a strong self owned production base. In the early stages of e-commerce development, it has cut into the market. With the highest price ratio products and quality service concept, its brand "SPORTICA" has become the top brand in Taobao.

According to a reporter from the relevant person in charge of J Bo Dica, Taobao's Singles Day sales volume of 9 billion, set a record of the amount of history. Taobao's brand name men's wear sales champion, the first sale of the brand, is still close to 30 minutes. The system is unable to pick up the bill while it is on the way. It still gets more than 26 thousand of the order, while a men's clothing brand has nearly 2 times the order, but its performance is still not so great. The clothing brand of online direct selling is affected by the trend of interest driven and diversified development. From PPG, van customer service, to MASAMASO, no one starts selling men's shirts and sells everything now. If they want to further express their perceptual impressions of these brands, perhaps many people will have a more unified view. They are all selling clothes. In addition, all faces are blurred. For Wu Shihui, the founder of the cclad, the consumer group is a 20-35 year old man who struggles with sunshine, confidence and influence, and is a success for the future. Because of their different ages, their values tend to be different. Their attitudes towards life and their dress requirements are very different.

She is committed to becoming a customer's personal clothing consultant and becoming the weathervane of China's men's wear trend. By establishing and constantly enriching the brand connotation of SPORTICA, such as brand history, social responsibility, market share, popularity and so on, all these affect consumers' judgment of the brand's price, and a brand with good social image is more easily accepted by consumers. In the year before the Wenchuan earthquake, SPORTICA took the lead in advocating the charity sale and donated about 500000 yuan. It also established a good social image among netizens and increased the brand identity. Breaking six million sales per day, for J Bo Te C, is a customer oriented and customer recognition process of value accumulation. It has also been a reflection of Taobao's concept of men's dress consultancy service. J Bo Te C, with the highest price performance of men's wear, has begun to spanplant online experience to offline store expansion. And this is definitely different from traditional brand marketing, what can it bring to consumers?