Yoshida Zipper Leading Accessories

2010 China international textile fabrics and accessories (Qiu Dong) Exposition

A series of new products exhibition and accessories forum of Shanghai Yoshida zipper Co., Ltd. (YKK) attracted many professional buyers and personages in the industry.

At the exhibition site, Luo Jian, senior manager of marketing department of Shanghai Yoshida zipper limited company, interpreted Yoshida's understanding and strategic principles of China's market.

In-depth research and development of new products

Luo Jian said that the Chinese market is very large. With the Chinese government's policy of boosting domestic demand, the potential of the domestic market will be further released.

Past China

A large part of the industry belongs to the export type. Now these enterprises are facing a new round of competition in developing the domestic market, and the garment enterprises will also pay more attention to the cooperation with the quality accessories enterprises.

This has promoted the continuous upgrading of excipient enterprises, and will introduce more new technologies and new products in the fields of green, environmental protection and creativity. While increasing competition pressure, it has laid a solid foundation for Yoshida's high-end products to enter China and provided an opportunity.

In the first fashion accessories forum held at the fabric exhibition, Yoshida zipper, the leading enterprise of accessories, has released its own 2011/2012 accessories trend, including four themes: simplicity, originality, charm and illusion.

Luo Jian's brief introduction that the theme of "Jane" highlights "simplicity", with the color of black and white as the main color; the original "inspiration" comes from the primitive forest, with spiral patterns and green organic cotton; "Enchantment" is drawn from Alice's Wonderland, which reminds people of strange trees; the main carrier of "magic" is mica sheet, and the refraction and rainbow effect are also the characteristics of this theme.

"Around the latest trend of excipients, we have launched many new products."

Luo Jian said.

Besides,

It is also the most concerned issue at the present stage of Yoshida zipper, and all new product research and development basically follow this principle.

For example, the latest lightweight resin zipper, Luo Jian said, the biggest feature of this zipper is that resin is used as raw material to make the product lighter and metal appearance. It is suitable for making light clothing with metal style.

Pay attention to market situation

Speaking of the Chinese market, Luo Jian admitted that the volatility of the Chinese market has a great impact on Yoshida, and China's economic growth is very fast. Therefore, the company also attaches great importance to the Chinese market, especially in the mainland market, and the company will completely develop new products for Chinese consumers.

However, Luo Jian also stressed that Yoshida is not a monopolist in the world of zippers, but has been trying to maintain its leading position in R & D and brand value.

Turning to the change of market share in China in recent years, he said, with the improvement of the quality of Chinese zipper enterprises, the sales and market share of Yoshida in China has declined. Therefore, Yoshida has developed a relatively low-end product series specifically for the Chinese market to ensure the further improvement of sales and profits.

In the just subsided economic crisis, sales of Yoshida in China and other markets are still growing.

In recent years, the demands of Chinese customers have changed a lot, as well as the importance of personalization, quality and functionalization.

In this regard, Luo Jian said that Yoshida's investment in China is very strong. For the first time to adapt to the market changes in the mainland of China, the company has moved the original product research and development center in Taiwan, China to Shanghai. In the future development strategy, Yoshida hopes to provide more services by providing better products to consumers and maintain brand value.

Social responsibility is also what Yoshida Company has been focusing on.

In addition to paying attention to environmental protection, the company will always consider the local interests and always remember to repay the society.

Luo Jian said that every year, the company sponsors the costume competition of Donghua University to contribute to the common development.

Finally, when talking about the strategy of Yoshida in the next stage, Luo Jian said, "beating yourself is always the most important thing."

This is exactly the development principle of YKK's accessories brand.