Thermal Underwear Has No Industry Standard &Nbsp; Be Careful In Marketing Trap.

2010/11/12 17:09:00 34

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In November,

Thermal Underwear

Start selling hot.

In the new market, many businesses are mostly new.

Material Science

To promote selling points, such as "salad" and "automatic fever" are all "high technology" that citizens have never heard of before, so that they can buy warmth.

Underwear

Consumers are somewhat puzzled.

In the New District, there are many shopping malls and supermarkets.

brand

The thermal underwear has been placed in the prominent position of the store to focus on sales promotion, and consumers are constantly streaming.

In the sales area of thermal underwear, some so-called "hi tech" thermal underwear costs three or four more than ordinary products.

In addition to bamboo charcoal fiber, salad, Lycra, and so on, the concept of nano technology, far infrared, slimming and so on, with the concept of medical effect warmth underwear.

When asked about the meaning of "Salam" and "bamboo charcoal fiber", many salesmen admitted that they could not understand it.

Industry insiders point out that there is no industry standard for keeping warm underwear at present.

Many so-called high-tech concepts in the market are lack of scientific basis.

And for some thermal underwear claims therapeutic function, because the state has not yet issued relevant standards, is also unable to define.

In view of the fact that there are unhealthy merchants in the market, the ordinary thermal underwear should be sold as a "new concept" underwear. When purchasing such products, consumers should try to choose regular manufacturers to take comfort as the primary consideration and avoid the new concept of speculation for merchants.