Investing In Old Goods Stores: Business Needs Caution

According to the latest statistical data from the National Bureau of statistics, China has the largest number of elderly people in the world. The population aged over 60 is 130 million, accounting for 10% of the total population. At present, the consumption capacity of the elderly is 330 billion yuan per year. By 2020, the market share of China's senior citizen products will increase to 2 trillion yuan.

Investing 110 thousand yuan has just stopped.

"Who can tell me what kind of things do old people need?" when he opened the store for middle-aged and elderly goods near the palace of workers' culture in Henan, he was always worried about this problem.

At that time, he invested more than fifty thousand yuan, and opened a more than 70 square meter shop in the vicinity of the workers' Cultural Palace in Henan.

For the elderly products business, the location of time Hong Jie is unique.

Henan workers' Cultural Palace is the place where the old people gather. Many elderly people often engage in some art activities here. There are several dials in the day of singing operas. They can sing at 10 o'clock in the summer.

His shop is next to the gate of May 1 Park, and there is a Zhengzhou Chinese medicine hospital nearby.

Despite this, the monthly turnover is only three thousand or four thousand yuan, and his monthly rent is exactly 4000 yuan.

Last August, we saw that the sale of "elderly products" was not satisfactory. When Hong Jie invested twenty thousand yuan in health care products, the business situation was still not much improved.

Is the silver market a fake market?

Is it just a case of red gem's business? For this reason, I visited two other middle-aged and elderly products.

Ren hang Chau has been engaged in the pharmaceutical industry, and has made a lot of money because it has taken the lead.

Choosing the old industry, Ren Xing Zhou said that he had never even visited the market.

"I just decided to think with my head. In the aging China, the market potential of the elderly is great, and business is sure to be done."

Ren Xing Zhou said.

But soon after he entered the business, he found that the business of the elderly was far from being as good as expected.

Like the Hong Kong Jay, the Middle East and elderly stores run by Ren hang Chau on the East mile road have been running poorly.

Elderly products are durable goods, such as crutches and wheelchairs. Once bought, they can be used for a lifetime.

To this end, Ren hang Chau in his shop in a number of middle-aged and elderly clothing - clothes can not wear a lifetime.

But the problem is coming again, and the clothes that are a little more expensive can't be sold at all.

Liu Xianjun, another boss in the middle and old age business, opened the store in front of rehabilitation street. There are several families here.

"Although he has been busy for a year, he has persevered."

The other two colleagues have already given up, and a shop for stores for middle-aged and elderly goods on the two road has been closed in July last year, and a five way shop closed a few months ago.

Several bosses introduced that there were forty or fifty stores in Henan, but only more than 20 now.

"Everyone says that the market potential of the elderly is large. I think this is a pseudo market!" said Hong Jie, who has made all his efforts in the industry of old age.

Recommendation:

In the interview, I found that 80% of the customers who buy old products are young and middle-aged people, most of whom are bought for their parents or grandparents.