Adidas Will Spend Five Years Ahead Of Its Main Competitor, Nike.

November 12th, introduction:

Transcend

In other words, Adidas will spend more than five years to surpass its main competitors, the world No. 1 sporting goods company and the Nike company of the United States.

Adidas's turnover in 2009 was 10 billion 400 million euros, and its sales volume was 24% lower than Nike's ($19 billion in 2009).

Another German company, the world's third Puma company, has a turnover of 2 billion 400 million euros in 2009, and the company expects to double in 2015.

North America, Russia and China: key markets

To achieve this goal, Adidas has chosen key markets: North America, Russia and China.

The goal of Adidas in the United States is mainly secondary school students. The number of consumers is 13 million, and the consumption of sports goods reaches US $16 billion, which is 80% more than that of college students.

In order to attract them, Adidas has been widely publicized, and the main selling points are team sports such as basketball, soccer and American football.

Adidas is already ranked number one sporting goods company in Russia. The group is developing its own sales network locally. In 2010, it has 700 stores, which will increase to 1000 by 2015 and develop the outdoor industry.

In China, Adidas plans to open 2500 new stores by 2015, and vigorously promote the Originals bestseller series (currently only 75 stores in China), hoping to benefit from the growing pursuit of fashion among Chinese consumers.

Adidas group hopes to promote the performance of its two major brands, Adidas and Reebok, which account for 90% of the total sales volume of the two brands.

To promote SportPerformance and SportStyle two businesses, provide more leisure series, so as to attack Puma brand in its field.

Reebok's sales in the US in the third quarter increased by 25%, mainly due to the hot selling of easytone series.