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Deng Ziqing: You Can'T Let Cyber Snipers Snipe Cyber Civilization.

2010/11/11 17:06:00 50

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Network Push Hands Network Players Internet Public Relations Act According To Law.

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Network Pushing Hands

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Internet beater

And then to the so-called "crisis public relations", the Internet promotion company's unscrupulous surprise.

Not long ago, Mengniu and Yili two dairy group's "crossfire" is behind the curtain of events. Network public relations companies surfaced, and public opinion was in an uproar.

In this incident, what we see is that this network public relations company is just like "professional instead of scolding". In order to gain economic benefits, it does not hesitate to fabricate facts and malicious belittling others.

Through this incident, we should reflect on the unfair commercial competition, but we should also see that some Internet public relations companies that are pregnant with milk are adding fuel to the flames.

However, we still haven't seen any punishment for this bad Internet PR company.

Internet public relations behavior

There is a common feature, namely, the signboard of "network public relations", "network marketing" and "word of mouth promotion", which make use of the openness and anonymity of the network to plan and organize topics in a planned and organized way.

This just reminds us that the most prominent and serious problem in the field of Internet public relations is disorder and confusion.

Relying solely on the accusation of public opinion can not stop those illegal Internet PR activities. If we want to lead the network pr into a civilized and orderly harmonious atmosphere, we must take a road of legalization and standardization.

Net run according to law

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How to embody the role of the rule of law in the network public relations industry? First, supplement the existing laws and regulations for the public relations of the Internet, and even need to formulate specific rules for the industry; two, encourage self-discipline, further strengthen the internal management of the network enterprises, improve the stipulation and standardize the process of information release; three, actively carry out the network legal system and professional ethics education of the relevant employees.

In a word, the civilized and orderly development of the network public relations industry depends on a set of legal norms system that is comprehensive in content, coordinated in system, and unified in rights and legal responsibilities. It also includes technical specifications, that is, not letting the public relations behavior of the Internet take advantage of the characteristics of the network and having the space for free exercise.