Wenzhou Has Become The "Global High-End Men's Clothing Manufacturing Base".

In October 22nd,

At present, Wenzhou has the world's first-class clothing manufacturing technology and equipment, which will support the Wenzhou men's clothing industry to promote the core competitiveness of the regional industrial clusters and promote the regional brand image on the basis of actively promoting the high-end customization and high-end manufacturing.

New pattern of men's clothing: sale separation

At present, the development of men's wear industry in China has already had a considerable foundation: Men's clothing enterprises have modern production equipment, product market positioning is relatively clear, quality is relatively stable, brand concentration is relatively high, the speed of industrial cluster development is relatively fast, the production and operation of enterprises are developing towards serialization, leisure, internationalization, multi brand and diversification, and the investment fields of enterprises are expanding continuously. Enterprises pay attention to the use of brand effect and establish p regional and pnational marketing networks. Enterprises generally attach importance to the application of high and new technology, improve the technological content and added value of products, and greatly improve the production efficiency and quality level.

With the development of the world economy, the international garment industry is changing. First of all, the phenomenon of garment industry's marketing and manufacturing and processing separation is becoming more and more obvious. In other words, the traditional "clothing and sale" of clothing is separated, and the manufacturing industry has been pferred to Asian countries.

On the one hand, this pfer makes the industry more subdivided and more professional, but at the same time, many contradictions and confusion are caused by the imperfect combination of the industrial chain. Secondly, the irrational differences between the clothing brand culture and product quality in the clothing market's consumption value become more and more obvious.

The value of brand culture is suspected of being infinitely elevated, while the value of manufacturing quality is often depressed as far as possible. This is also one of the manifestations of contradictions and confusion caused by imperfect combination of industrial chains.

Represented by Italy, a number of international high-end men's wear brands, after decades or more than a hundred years of development, have been very influential in fashion and cultural drive. They are the leaders of international fashion fashions, but their manufacturing capabilities have lagged behind.

At the same time, garment manufacturing enterprises represented by China are experiencing rapid development because of technological improvement, advanced equipment application and quality management.

The two sides have strong complementarity.

Therefore, it is very timely and necessary to promote the global high-end men's clothing cooperation and promote the development of the industry.

Why Wenzhou: solid foundation

With the development of Wenzhou, the government, industry and enterprises have been thinking about the future of Wenzhou's clothing industry.

In 2009, the Wenzhou municipal government, after careful deliberation, promulgated the "Wenzhou garment industry pformation and upgrading action plan", and put forward the pformation and upgrading of the garment industry through the following four ways: "promoting industrial development mode innovation, promoting industrial organization structure innovation, promoting market development path innovation, promoting product technology innovation".

As one of the main manufacturing bases of China's high-end men's clothing industry.

Up to now, Wenzhou has more than 3000 garment manufacturing enterprises, with an annual output value of over 58 billion yuan RMB, 16 well-known trademarks in China, 9 Chinese brands, and 17 national inspection free products.