Xiaoshan Chemical Fiber: Segmenting The Market And Accelerating Industrial Pformation And Upgrading

Chemical fiber production capacity of 4 million 500 thousand tons, accounting for about 15% of the country; chemical fiber and textile enterprises more than 1300, of which 108 billion yuan of output value, 19 yuan over 1 billion yuan, more than 2 billion yuan; with the completion of Xiaoshan China textile procurement Expo City, the volume of chemical fiber market in Xiaoshan and surrounding areas has accounted for about half of the total market volume of the country.

The scale of Xiaoshan chemical fiber textile industry is amazing.

Combing the development process of Xiaoshan chemical fiber industry, from the initial private enterprise's spontaneous entry, to the gradual formation of industrial clusters, and to the frequent appearance of famous brand enterprises, a vein that concentrates the pformation and upgrading of China's chemical fiber industry is clearly visible.

From single product to whole chain pformation

Since the reform and opening up, due to the low threshold of the textile industry, private enterprises have entered, and formed a textile industrial cluster in Xiaoshan and Shaoxing.

After digging the "first pot of gold", some long-standing enterprises began to aim at the upstream - chemical fiber.

From textile to chemical fiber, the group is one of them.

Qian Juemei, vice president of the group, said that the company's predecessor was a textile fabric enterprise.

Since the formation of textile industrial clusters in Xiaoshan, the homogenization of products has become increasingly fierce, and the profits of enterprises are also gradually declining. Therefore, the idea of marching into chemical fiber arises at the historic moment.

In 2004,

"From textile to chemical fiber, this is a manifestation of the upstream development of the industrial chain itself."

Ni Guotian, deputy director of Economic Development Bureau of Xiaoshan District, Hangzhou, told reporters.

Today, the company has positioned the upstream and downstream two directions as the development strategy of the enterprise.

The raw material of viscose staple is pulp, namely cotton pulp and wood pulp.

In the past, the group imported only wood pulp from abroad, and the cost was very high.

With the continuous expansion of the scale of enterprises and the gradual maturity of cotton pulp processing technology, the company has chosen the new investment location in the domestic cotton producing area, which can completely solve the problem of raw materials, and further form the whole industry chain pattern of "cotton pulp integration".

Zheng Zhiyi, President of China Chemical Fiber Industry Association, said: "as the downstream garment industry, if the proportion of domestic production can be increased by 5%, the overall competitiveness of the whole industry chain will be stronger."

Xiaoshan is already planning and operating such an industrial layout.

Now, there are many women's clothing industrial parks and feather industrial parks in Xiaoshan.

The successful practice of the group shows that the key to pformation and upgrading is to identify bottlenecks in development and solve them at one stroke.

Raw materials are trapped, looking for new market for raw materials according to local conditions; technological process is not in the breach; while introducing learning, efforts should be made to digest and innovate; production capacity is insufficient, and capacity expansion can be taken to seize the market; the industrial chain is out of line, and the advantage is exploited to the upper and lower reaches.

As a result, the vertical integration of raw material acquisition - initial processing - fine processing - downstream product design - brand building and industrial chain has become the context of enterprise development.

Jiang Jinliang, deputy district head of Xiaoshan District, concluded that for the enterprises, what the market needs and what we can do, grasp the conjunction point between the two, and succeed in pformation and upgrading.

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Shift from low added value to high added value

In Southeast Hangzhou Chemical Fiber Co., Ltd., chairman Xu Fengcan took out a "line" and a pair of scissors to demonstrate to reporters.

"Let's see the scissors."

Once the scissors went down, the line was not broken, and another scissors went down.

"This is called high strength and high modulus polyethylene fiber. It is one of the three high performance fibers in the world today. It is also the most powerful fiber in the world. It can be used to produce bulletproof vest, parachute rope, ocean wheel cable, climbing rope and so on.

In addition to good toughness, this kind of fiber has high wear resistance, acid and alkali resistance. "

Xu Fengcan said.

From the sharp rise in raw material prices in 2006 to the fall in product prices in 2007 and then to the spread of the international financial crisis in 2008, the past 4 years have been full of ups and downs for many chemical fiber textile enterprises.

In this process, some enterprises are in a predicament, while the southeast chemical fiber company still maintains its vigorous vitality, and its profits will not drop or increase.

Southeast chemical fiber company is relying on this "line".

Xu Fengcan said that the cost of "line" is about 150 thousand yuan per ton, the price is up to 550 thousand yuan per ton, and because of its good performance, the sales will not worry, only this one year will bring 20 million yuan profit for the enterprise.

Southeast chemical fiber company also plans to invest 100 million yuan to increase the annual output of high-strength fiber from 100 tons to 500 tons.

If it goes smoothly, the cost will be recovered after one year of production.

Many enterprises also grasp the market pulse and move from low value-added to high added value.

In 2004, Hengyi group and Rongsheng group, two chemical fiber enterprises, aimed at the market situation and joined forces together. In the first phase of Ningbo, they invested 3 billion 600 million yuan in the PTA terephthalic acid project, breaking the monopoly of the international market on the technology.

With the production and construction of one production line, the two groups will have 5 million tons of production capacity and become the largest PTA producer in the world.

Increase investment in energy conservation and emission reduction

In the Hangzhou Xiaoshan District chemical fiber textile industry upgrading training plan (2009 - 2011), it is pointed out that the overall profitability of the chemical fiber textile industry is weak, and the market pricing power is lacking. The main reason is that the products produced by the enterprises are homogeneous and conventional products are the main ones. The underlying reason lies in the fact that the marketing and R & D investment of the enterprises is limited, including the lack of brand, marketing channels and technological innovation.

Chemical fiber textile enterprises should implement dislocation competition, products should be differentiated, and market segments should be broken down to find new heights of profit growth.

In November 16, 2009, Zhejiang Hengyi hi tech materials Co., Ltd., using the new technology of "one head and two tails", produced 400 thousand tons of differentiated fiber production line the first batch of high-quality chips.

After testing, the goal of "zero discharge" of polyester test run can be achieved.

As a traditional industry of chemical fiber textile, energy consumption and pollution have always been difficult to solve.

The company has effectively solved this problem.

Qian Juemei, vice president of the group, believes that energy conservation and consumption reduction is to reduce investment in the production process. Reducing emissions is to improve the utilization efficiency of raw materials. Recycling is the thing that can be used without repeating purchase, which means reducing costs.

Energy saving and emission reduction is itself a process of reducing costs.

Over the years, the investment in energy saving and consumption reduction has gradually increased, and now it has accounted for 1/3 of the total R & D investment.

Statistics show that in the international market, the production of 1 tons of viscose staple fiber is 1030 tons per day, while the consumption of pulp has dropped to 1020 tons.

The waste water has been treated, the waste has been recycled and recycled, and the environment and enterprises have benefited from it. However, from "big" to "strong" and from "old" to "new", the eternal proposition of a traditional industry has been cracked from the change and promotion of every link.