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American Leisure Fashion Clothing Brand Qiao Le Qi Landed In China

2010/11/9 13:27:00 52

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It has been popular in the world for 37 years, and has spread throughout the world in more than 30 countries.

Leisure fashion

CHEROKEE, the clothing brand, has officially landed in China recently.

Founded in 1973, CHEROKEE is one of the NASDAQ listed companies in the United States, and owns CHEROKEE and SIDEOUT independent clothing brands.

At the same time, as the pioneer of the cooperation mode with the chain retail giants, CHEROKEE Qiao Le Qi pioneered with the retail giants of various countries, and advocated the concept of one-stop shopping "SMARTFASHION smart fashion", aiming to provide consumers with the most convenient and avant-garde fashion shopping experience.

Over the past 37 years, CHEROKEE has worked closely with the second Dalian lock retail stores in the United States, Target Taghit, TESCO Tesco, and other world - class retailers, with more than $two billion in the brand year.

This time, CHEROKEE Qiao Le Qi chooses the first retail brand in China to cooperate with RT mart, bringing the SMARTFASHION idea that is popular in Europe and America to Chinese consumers.

CHEROKEE Qiao Le Qi brand covers men's wear, women's wear and children's wear.

The 2010 autumn and winter series released by this year, CHEROKEE Qiao Le Qi is still adhering to the fashion and simplicity, and has won the favor and recognition of consumers through rich varieties, high-quality fabrics, unique designs, excellent tailoring and ultra-high price performance ratio.

This season, 2010 autumn and winter women's wear has a strong American style and a strong sense of quality, with a deep calm, a trim cut and a handsome coat.

The cleverest children's design with the most breakthrough design has captured the hearts of parents and children through bold and bright colors.

Before entering the Chinese market,

CHEROKEE

Qiao Lok Chi has gained a lot of loyalty in the Chinese market through the Internet.

Consumer

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CHEROKEE's "SMARTFASHION smart fashion" concept has been popularized. It is hoped that consumers will be able to know the trend and the most affordable and high-quality fashion clothes in the most convenient locations and the shortest time, besides meeting daily needs.

Such a one-stop shopping experience enables more smart consumers to experience the convenience and fashion attitude of "SMARTFASHION" and set off a new trend in China.

CHEROKEE, after careful assessment, finally chose to cooperate with China's largest retail brand, "RT Mart".

As of September this year, the company has opened 134 stores in mainland China, and its turnover has reached 40 billion 400 million yuan in 2009, ranking first among China's large foreign-funded chain retailers.

This CHEROKEE cooperates with Da Yun FA and co advocates the new concept of SMARTFASHION, hoping to bring more fresh, cheap, comfortable, convenient and fashionable shopping experience to more consumers.

LarrySass, President of CHEROKEE group, said: the cooperation between Qiao Le Qi and Da Yun FA will bring new consumption enjoyment that Chinese consumers can not experience in other stores, so that consumers can become the most "SMART" fees.

Most people often can't trust fashion products purchased in hypermarkets. But with the big Barras and CHEROKEE Qiao Le Qi VIP brushes the barcode, unveiling the prelude of CHEROKEE Qiao Le Qi 2010 autumn and winter fashion show, the guests immediately found the answer.

The bright and lively foreign boy and girl model confidently displays the CHEROKEE Qiao Yue Qi fashion dress, the first-class quality, the elastic match, compares favorably with other foreign popular brands, the ultra low price is lets the fashionable media exclaim unceasingly.

As Huang Mingduan, the chief executive of Da Yun FA, said, "you can trust the big fat hair to eat the food on your face and the skin care products on your face, not to mention the fashionable clothes that you wear on your body." the brand of CHEROKEE, the high quality but cheap price, makes all the guests appreciate the meaning of "SMARTFASHION - smart fashion".

CHEROKEE, with its precise market positioning, excellent partner, big RFA and unique brand strategy, SMARTFASHION leads the brand new fashion trend and provides a unique shopping experience for Chinese consumers. This strong joint effort is bound to set off a new wave of fashion in China.