How To Manage Store In Clothing Store

How to do well

About storefront -- commodity display technology

Why do we feel different in the big well-known brands and in ordinary shops? This is very much related to decoration, but the most important thing is the professional display of the store.

The function of store display is divided into sensory function and shopping guide.

Here, let's take service shop as an example and give a brief introduction.

1, the first function of store display is sensory.

The first time we entered a brand store, the image of the store represents the image of the brand. When entering the door, the first feeling is the whole layout, then the color of the clothing in the entire shop, followed by the series of colors, and finally the style.

Therefore, if the shop display is not good, then the door is very chaotic, feel unable to start, then need a good display, so that the shop to form a sense of quality.

2, the second function of storefront display: "shopping guide"

A group of clothing to the store, not simply hang up, nor simply according to the style, series of colors can be classified hanging up, if so, it will lose the largest role of display - shopping guide.

Shopping guide plays a very important role in storefront operation. For example, some stores hang the signs of "5 fold up" of the whole shop at the door. You are attracted far and wide. When you enter the store, you find the lowest discount at the door. The lower the discount rate, the easier it is to display and guide. The real shopping guide should be to induce customers to maximize their shopping without discount.

For example: when you enter a store to buy a T-shirt, turn around and finally see a suitable one, try it and decide to buy it. Then you find that there is a pair of trousers next to the T-shirt, which is very suitable for matching the T-shirt you bought. It is estimated that you will buy it, because this T-shirt is very satisfied with you, so this pair of trousers is so suitable for matching, everyone hopes that the thing is perfect.

On self management and service of shop staff

At present, the market is becoming more and more intense with the increase of stores, which requires more and more intensive and meticulous management of the company, so as to improve the controllability of the market.

Nowadays, customers purchase the same products not only in consideration of the price and quality of goods, but also in the details of sales service.

Store sales are the most important.

The salesperson is the main body of the entire storefront sale, directly facing the customers. Therefore, the mastery of the information of the customers is the most correct and the fastest, telling the company the requirements, suggestions and ideas of the customers, and at the same time, telling the customers the opinions, ideas and services of the company.

The uniform uniform, standardized actions, natural and natural smile, professional politeness, and reasonable suggestions can give you a certain degree of trust in the whole paction process by displaying the image, affinity and initiative of the instrument.

It is necessary to mention that the service requires all employees to do a smile service. The value of a smile lies not only in successful sales and satisfying purchases, but in the new marketing environment and sales attitude.

And smiling is not easy.

We must be sincere to our customers, carefully observe the eyes and expressions of customers, so as to get some preliminary information.

We should smile when we receive customers, but not the same rigid expression.

In the sale of the role of the replacement, sales and customers are not just selling and buying relations, should be friends with them to communicate, only from the heart of the customer as a friend, in the reception of customers will be sincere and amiable.

Before customers come to the house, they do not walk around and gossip freely. They should refresh their spirits and welcome customers at any time.

Successful initial contact is half the perfect sale.

That can not be too direct, so that customers feel suddenly, and can not be too negligent, so that customers are left untouched.

Usually when our customers are walking around the showcase or waiting for business in the rest area, our guide can take the opportunity to deliver the new products and recommend some new products.

Let customers understand the latest product information of the store, produce a certain desire to buy.

Of course, we can not recommend the whole situation, so that customers are disgusted. This requires our business staff to determine the needs of customers to moderate speculation so as to achieve better sales results.

Therefore, no matter whether the customer will choose our products, we should make consultative sales as friends, pay attention to every detail, dispel doubts for them, think of them everywhere, and let customers have trust, so that we will not lose every opportunity.

Sometimes, when customers buy products, they start with a simple and simple smile and let customers be infected by the tender service of store salesmen.