The Prospect Of Quality Underwear Is Unlimited &Nbsp, And The Market Is Gradually Expanding.

　 The market prospect of the quality underwear market is limitless, but it also requires enterprises to operate cautiously and jointly, so that more consumers can get a better understanding of the quality underwear, and then consume and buy high-quality underwear, so that the market will be enlarged step by step.

At present, the domestic underwear market, such as bra and traditional underpants, is dominated by boxed and shopping malls. High-end brands such as SCHIESSER, CK, HUGOBOSS, JOCKEY and so on are mainly high-end shopping centers with a price of more than more than 100. Consumers who can often consume these prices are high-end groups in China's consumption level.

However, we must not neglect that with the rapid economic growth, people's incomes continue to increase. Correspondingly, when the material develops to a certain stage, the spiritual needs of human beings will increase correspondingly, and the number of this group will gradually expand. When the middle end consumer group rises, they have obvious consumption demand, that is, if they buy hundreds of dollars and a pair of underwear frequently, they feel extravagant, while buying more than ten yuan in shopping mall supermarket, they feel the grade is lower. Therefore, the brand underwear as the leading new category, become the first choice for this group. From these information analysis, the market potential of boutique underwear is unlimited, and this cake will gradually expand with the consumer's recognition of brand and category.

Philosophy once said that everything is a pair of contradictions, and things develop in contradiction. The development prospect of quality underwear is bright, but at this stage, because enterprises are just entering this category, everyone is walking across the river by feeling the stones. There is no model to learn from. The experience gained in practice must be amended many times in the market before it can be formed. Therefore, through exploring the market experience, there must be such a mistake in operation.

From the perspective of the whole industry, the quality underwear market is very promising now, but in the initial stage of the market development, the market capacity is limited, the operation method is single, and it is in the age of fish dragon mixing beads. Some enterprises want to do a good job in marketing and brand, and some enterprises are saying the same thing. They think that the market is big and blindly enter when they are unprepared. This will not only hurt themselves, but also disturb the market to a certain extent.

The market prospect of the quality underwear market is limitless, but it also requires enterprises to operate cautiously and jointly, so that more consumers can get a better understanding of the quality underwear, and then consume and buy high-quality underwear, so that the market will be enlarged step by step. Only by increasing quantity can enterprises have wider living space. From the present stage, the most important problems that restrict the development of quality underwear are the following aspects. problem Solved, this category can develop rapidly.

Talents restrict the development of enterprises

The shortage of talents is a problem in the whole underwear industry, but in underwear, especially in the underwear business, lack To a large extent, it restricts the development of the industry. Designers, marketing, customer service, merchandising, promotion and training are all short of people. This is also the inevitable problem of market development. Because the rise of new category is divorced from the traditional mode of operation, in a blank market to open up, so everything is new, and naturally there is no familiar with this mode of operation of professionals.

When visiting the market, I heard such a story: an export oriented enterprise saw that the domestic market situation is very good, decided to adjust the development strategy, enter the domestic market, can find in the underpants industry, and can not find a professional manager who can operate the market. Finally, the boss who has no plans can only transfer the former export office director to the market. From this side, we can see that Underpants The shortage of industry talents has reached a critical juncture. On the other hand, we can see that some enterprises are hard to squeeze in when they do not have the domestic market to do so. Such hasty decisions can foresee that their days in the domestic market are also very close.

The shortage of talents in high-quality underwear industry is caused by the new development environment of this category. The original wholesale, as long as a good product on the line, so the requirements for personnel is not very high. Now we need to know how to make good underwear, which requires talents to understand the habits of consumers, the level of industry development, the ability to build channels, the strategies to promote marketing activities, the design style and positioning of products, the ability to implement and popularize the brand image system, and the level of service follow-up in the market. This requires talents not only to understand products, but also to understand the market. They need to have comprehensive knowledge of marketing, statistics and psychological analysis.