The Stage Of Network Marketing

There is a difference between marketing and winning.

The interpretation of "camp" in Chinese dictionaries is "managing, cooking, seeking, making profits", and the interpretation of "winning" is "making profits, profits, getting and getting".

We can easily find that "marketing" emphasizes the process, while "winning sales" emphasizes the result.

Or from another point of view, "marketing" is the foundation of "winning sales", and "winning sales" is the ultimate goal of marketing.

Well,

At present,

If there is a market, the gold diggers will inevitably be drawn, and they are trying to excavate the shining gold and silver. But in fact, only a small number of real gold have been excavated. Many investors and enterprises have been busy for several years, but have only picked up a few black stones that can never be turned into gold.

The reason is very simple: we did not use the right method in the right place at the right time, or there was no way to grasp it at all.

The study found that Internet marketing is nothing more than two things: one is to attract people to visit your site, and to establish more personal connections with those you think "valuable visitors"; and the two is to send away those worthless visitors to ease the tension caused by the pition of resources.

Generally speaking, a correct and perfect network marketing.

1. attraction

We call the first stage of network marketing the attraction stage.

The goal of this stage is simply to attract visitors.

However, unless you are an eyeball site that gains revenue through advertising, you actually don't want everyone to visit you.

For example, if you want to provide goods or services to those eligible customers, then you want to attract only "valuable visitors".

Here are three main ways to attract visitors.

(1) search engine: it is reported that half of the customers on the Internet use search engines to find the goods they need.

You must learn some skills to make your site top of search engine search results.

(2) link exchange program: people can link links from others' websites to your site.

(3) advertising: it is very popular now, but this method will soon lose its luster.

There are a lot of problems in the current website advertising mode, but one day, software performance and network bandwidth can be perfectly integrated. At that time, this method will become a vital means of network marketing.

2. control

This is probably the most difficult step.

A website should consider the needs of visitors instead of publicizing the characteristics and superiority of their products.

Our view is that your website should be a mirror for visitors rather than a promotional film for the company.

When deciding how to control your visitors, consider the following three key features.

(1) different visitors have different proficiency in using websites: you must ensure that visitors at all levels can make full use of your website.

(2) make your website attractive to visitors (to attract visitors at all levels).

(3) provide your visitors with enough options to ensure that each of them can find something that you need and are interested in on your website.

3. limitation

If the control phase is completed well, and then a certain analysis is made, sufficient information can be obtained.

Initial restrictions on your visitors.

In short, by examining where visitors visit your website and what they have entrusted you with in the process, you can make preliminary judgments about them.

By judging, you can determine whether they meet the critical evaluation criteria required by a "valuable visitor".

Traditional standards include three aspects: money, authority and demand.

Here are three limiting ways you can take.

(1) for those worthless visitors, they can create some fascinating things to lead them away.

For example, if a visitor rushes to the other links that you provide from the very beginning, you can regard him as a worthless visitor.

(2) in order to retain valuable visitors, you can create some content focused web pages. For example, if you are looking for an information supervisor, a visitor just goes straight to the part of the information director, then you can consider him as a valuable visitor.

(3) of course, you can also use a few small, delicate, bright and entertaining things to embellish your website and provide appropriate incentives.

But you have to understand that visitors who are really valuable to your website are not interested in these things.

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4. drive

The next thing to talk about is to push valuable visitors to do what you want them to do.

These may include registration, purchase, exchange of opinions, downloading, or related matters and other matters relating to sales.

We believe that you expect valuable visitors to take three basic actions.

According to the order of importance from the big to the small, one by one is described below.

Purchase: if through your website, visitors feel that your product is completely in line with their needs, then they will buy it in a certain visit, and for those websites that can not directly buy online, a new deal can also be reached.

Registration: try to make your registry short and small, and scatter them to all parts of your website.

Making Bookmarks: we are very shocked by the fact that we are tired of a few sites to remind visitors that it is better to make their own bookmarks.

Keep in mind that there is a rule in marketing: "if you want others to do something, tell them directly to do it well".

5. contact

Once a visitor leaves your website, what kind of procedure or method can you use to contact them again? How can you encourage them to visit your website again? What can you do once they leave your website? How can you make a simple and practical tracking procedure with low cost and keep in touch with them in a way that they can accept?

Here are some useful ways.

Notify your visitors by sending e-mail, and tell them that you have new information on your website (produced by yourself or collected elsewhere).

But you have to ensure that the recipient's name and company name appear at least two times in each email. Now there are many tools that can help you complete the work.

For those who are likely to become customers, they can describe some special needs in detail here, and you can explain to them how you can solve their problems.

If you know how to save time, this process will be very fast and save money.

According to our own experience, it takes only three hours to complete the research on which visitors may become customers and produce some dazzling web pages for them, which are all they care about.

To ensure the security of these web pages, you can use passwords and send URL and login information to those potential customers by e-mail.

6. grasp

The last stage is actually a repetition of the first stage, with only a slight difference.

The key point you should pay attention to here is not to bring them back to the same website. Once you have judged them to be valuable to you, why not take them to another website that meets their interests and needs according to your previous understanding? If you are looking for the right information supervisor to be your key task, why not set up an Information Supervisor website? What kind of network marketing mode is actually irrelevant? It is only a simple start.

Types of business, customer characteristics, marketing system structure, product price positioning, and many other strategic factors will decide which specific strategy is suitable for you. I hope that the six stage network marketing mode mentioned above will help you.