Thin Leather Shoes And AOKANG Cooperate To Enter The Mainland Market

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At present, the top executives of both sides are exchanging visits, hoping to reach further cooperation. According to the preliminary assumption, the two sides will set up a joint venture in mainland China and Taiwan, sell thin leather shoes on the mainland and sell AOKANG shoes in Taiwan.

AOKANG hopes to open more than 400 AOKANG stores in Taiwan, and open more than 1000 A Shou shoe stores in the mainland.

"Thin leather shoes" is the largest leather shoes brand in Taiwan. There are more than 200 stores in Taiwan, with annual sales of one hundred million yuan or so. Their stores have almost opened up all the busy business circles in Taiwan, which are restricted by the market and can only be developed outwards.

The previous development is not ideal. They have been in the Australian market for many years, and the shops they sell are only single figures.

Therefore, the mainland market with blood and blood links has always been favored by the senior executives of a thin leather shoes.

Although the number of stores and annual sales scale, AOKANG is far more than a thin leather shoes, but AOKANG hopes to take advantage of the thin brand advantage to make up for its lack of high-end brands. "Taiwan market is earlier than us, and more mature, clear positioning, there are many places worth learning."

Wang Zhentao, chairman of AOKANG group, believes that the terminal sales of Taiwan enterprises can be used for reference in terms of service attitude and sales promotion. For example, ah thin leather shoes company has a timetable for all Chinese and western festivals, and sales promotion activities are very rich. AOKANG and many mainland shoe companies are still looking at traditional Chinese festivals.