Quanzhou Shoe Enterprises Are Actively Coping With The Pressure Of Rising Exchange Rate And Cost.

November 4th, the Guangzhou Fair will be closed tomorrow.

"This year, many exhibitors have paid more attention to the details of shoes. The shoes are not only strong, durable, but also comfortable."

Lin, manager of a foreign trade company in Quanzhou, who has participated in the Canton Fair, told reporters that during the exhibition this year, he found a shoe exhibitor with many styles and series of products such as sandals, slippers and dancing shoes. The richer choice space attracted many foreign buyers.

Expert analysis, the direction of development of China's foreign trade in the next five years will be changed from the current "thousand soldiers" to the "strong troops and strong forces" type. Enterprises with a single product and lack of bargaining power will be phased out gradually, which will be the objective reality of the global market competition in the post financial crisis era.

"Only by designing unique and personalized products can we get more customers' favor."

Manager Lin said.

"Compared with the big price adjustment of clothing, the price adjustment of Quanzhou shoe enterprises is not high in this Canton Fair, and the increase is about 15%."

Manager Lin said, finding out the specific needs of consumer groups is particularly important for trading companies. In order to meet the market demand of overseas regions, the designers of the company analyze and study the global market every once in a while, collect the preferences of mainstream consumer groups in different markets, design products with the collected data, then place the order to the factory, "adapt to the rapid changes of the market, and enterprises need more keen insight".

At present, exchange rate is still a headache for export enterprises.

Manager Lin admitted that raising prices is a common practice for exhibitors at the Guangzhou Fair. In order to deal with exchange rate fluctuations, they agreed with some clients and settled in Renminbi by means of bundling US dollars.

"When signing the contract, it is agreed with the customer that the product quoted price is in Renminbi, and the export is converted to the actual exchange rate of RMB to us dollar at the time of export, and the customer pays in US dollars."