Quanzhou Shoes And Clothing Enterprises Take Advantage Of Marketing &Nbsp; "Expo Experience" Implanted In Asian Games To Explore More Business Opportunities

November 4th, Shanghai

In order to exploit the marketing products of Expo events, spring enterprises can be described as "Eight Immortals crossing the sea".

In the past few months, 80 thousand volunteers wearing XTEP sportswear, like 80 thousand bright stars, have brought the brand influence into the eyes of tourists. With the dazzling slogans of "Shanghai World Expo licensed manufacturers" and the gorgeous outfit "stationed in Shanghai World Expo China Private Enterprise Joint Pavilion", our shoemaking enterprises such as Europe and the United States have a lot of brand recognition in the eyes of consumers.

Insiders said that although World Expo has ended, the marketing essence of several months has been fully implanted in the Guangzhou Asian Games and the "afterworld" marketing plan.

"During the period in World Expo, several foreign products tasted the tea on display, and placed a large number of orders on the spot. However, due to the hasty preparation, some products failed to complete the relevant export procedures, so the enterprises lost their orders."

Xu Yong, who was originally responsible for the overseas orders of tea industry in World Expo, told reporters: "the shelf life of food is limited. Even if the procedures are to be processed in a timely manner, it will take nearly two months. Foreign businessmen with high quality requirements are not willing to accept it."

"Food enterprises should pay special attention to the export procedures of new products in preparation for the Asian Games, so as not to delay the time of large orders."

With a lesson from the past, Xu said that the trend of food supermarket in Shanghai, Guangzhou and other metropolis became more and more obvious. Therefore, local food enterprises enter the large supermarkets in the marketing location, which is also a good way to seek greater market share.

At present, apart from preparing for the Asian Games marketing, the opportunity of "post World Expo" is also a hot topic of enterprise marketing.

The reporter was informed that travel agencies were optimistic about the market of "future generations" and thought that many tourists who had not yet visited the expo landscape had regrets.

Keeping an eye on the market of "post World Expo", many shoe and clothing enterprises in Shanghai have increased their contacts with agents in the region and seized the opportunity to seize the market.

"The profitability of World Expo is not the whole goal of the enterprise."

Mr. Chen, chairman of the children's footwear enterprise, said that a good brand image and a long-term reputation in the consumer group are more important.

He said that the distribution of "word of mouth marketing" for tourists of later generations may be greater than the direct benefits brought by World Expo.

Before the Expo, relevant professional organizations estimated that the incremental consumption of World Expo in Shanghai was 46 billion 864 million yuan, and the output impact was 79 billion 477 million yuan, and its economic efficiency was 3.49 times that of Beijing Olympic Games.

Recently, the people concerned admitted that the forecast data is conservative. The actual revenue of World Expo is higher than the expected value, which is also left to the greater marketing opportunities of "post World Expo".