How Does China'S Shoe Industry Break Away From Its Predicament In The Post Financial Crisis Era?

　 The economic environment has always been affecting the sensitive nerves in the footwear industry. It is understood that the twelfth China Dongguan international shoe exhibition shoe machine exhibition, which lasted for three days, was successfully concluded in Guangdong Modern International Exhibition Center in October 30th. With the background of "rising raw materials", "labor shortage" and "rising RMB exchange rate", many exhibitors of trade export shoes showed frustration. Post Financial Crisis Era How to break through difficulties?

In the tight export market, many Export oriented footwear enterprises Reflecting on the current investment environment and the overall situation of the footwear industry, we are eager to get back to the domestic market. At the same time, insiders pointed out that to fight for domestic sales, we should rely on brand building and technological input to increase the added value and risk tolerance of products in the market.

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With the rapid development of China's economy, the shoemaking industry is also developing at a high speed. Large and small shoemaking enterprises are springing up like mushrooms, and the industry soon presents an overheated trend. In recent years, the market pressure has increased sharply. Many foreign trade shoe enterprises have closed down due to the breakage of the foreign trade chain, and the sales space has also been shrinking. So that the phenomenon of stockpiling, the production of products can only be shelved in the plant for a long time. Therefore, some people say that the brilliance of foreign shoe enterprises can only wait passively for the coming of economic recovery.

This argument is wrong, export pressure has blocked the path of foreign shoe enterprises, but it has not blocked the courage of the shoe makers who love to win. The shoemaking industry can improve its ability to resist wind in its own way and add bricks and tiles to the next glorious occasion. Insiders pointed out that the turning point of export shoe enterprises is to fight for the domestic market, while the domestic market should first advocate independent brands, and brands are the signs for the export enterprises to walk the domestic market. Export shoe enterprises should have a correct understanding and understanding of the way of brand development. As we all know, the profits of OEM products and processing enterprises are only a small part. Most of them are taken away by companies with research and development and brand names. What is the most profit? It is the added value of the brand. To build a brand is a process that requires persistent pursuit, long time efforts, to achieve the goal, and a process to test the will and determination of the shoe salesmen.

Innovation channel construction and adjustment structure

Facing the market pressure, many export shoe enterprises have overcapacity. The expert instructs, "mainly because the export shoe enterprise has made the wrong estimate to the shoe industry development momentum, in the market information collection and the sale channel construction two pieces of investment is not thorough enough, so that the market has increased the pressure, the shoe enterprise is unable to stand up." Therefore, finding a channel adjustment for sales channels is both a challenge and an opportunity for export oriented footwear enterprises. Export oriented footwear enterprises should make use of this development gap period to sort out their marketing channels, and strengthen information resources construction in order to provide more accurate and efficient market information for enterprises. After training, China's footwear industry will remain firmly in the central position of the global footwear industry.

In conclusion, export oriented footwear enterprises should choose channels suitable for product sales according to their own capabilities, market environment and situation, and expand their channels to form a network system. In addition, shoe manufacturers should improve their terminal construction. Whether they are shop decoration, product display or service guide, they must strive to create the best shopping environment for consumers, and create more interactive experience consumption mode, so that consumers can truly enjoy the whole shopping process.

In the face of the post crisis era, how far is the spring of export oriented footwear enterprises? We don't know, but only the export oriented shoe companies consistently stick to brand building, and make full use of their backbone in product technology and production and management, and make persistent efforts to complete the innovation. At the same time, export oriented shoe enterprises aim at market demand and increase investment in channel innovation so that they can base their core competitiveness on the market and promote the sustainable development of enterprises with new strength.