The Upsurge In The Construction Of The West Coast Economic Zone Accelerates The Upgrading Of Quanzhou Shoe Enterprises

In May 2009, the State Council issued a number of opinions on supporting Fujian to speed up the construction of the Economic Zone on the west coast of the Straits. The west coast of Fujian as the main body Economics The regional construction boom is surging, and the major cities are playing the leading role. The traditional manufacturing industry is surrounded by the strategic consensus formed by the "Economic Zone on the west side of the Straits". brand Quanzhou, which is called "capital city", is forging ahead with unprecedented pace of development and opening up, creating advanced manufacturing bases and cross-strait industrial cooperation bases in the whole country.

Building independent brand and developing market

As we all know, shoemaking industry is a typical labor-intensive industry. From the perspective of global development, the industry always shifts to low cost countries and regions. Quanzhou shoe enterprises seize the opportunity to shift the world footwear industry, take the establishment of their own brands as the breakthrough point, and create a brand in their own way, by introducing capital, equipment, technology and materials to make the shoemaking industry develop rapidly. At present, Quanzhou shoe enterprises are increasingly starting to attach importance to building their own brands to enhance the market position. Through technological innovation capability, the shoe research and development center has been established, and all kinds of advanced shoemaking technology among shoes enterprises have begun to develop.

Brand is undoubtedly Quanzhou shoe industry at home and abroad. market The magic weapon to win is the catalyst for the transformation and upgrading of Jinjiang footwear industry. The invisible power of brand promoter must not be overlooked. In recent years, Quanzhou has promoted the strategy of "brand strong market" to the various shoemaking enterprises, and continuously transmitted the new power of transformation and upgrading for the Quanzhou footwear enterprise economy striding forward. Quanzhou shoe enterprises take the initiative to adapt to the needs of market development. Relying on personalized, differentiated product positioning, and attracting huge amounts of money to hire image spokesmen, they are committed to expanding the brand's external influence. Anta, XTEP, and 31st degree... Almost all of these domestic sports shoes brands come from Quanzhou.

Extending olive branch to fine management

It is understood that in recent years, Taiwan executives are popular in Quanzhou shoe enterprises. Those enterprises with perfect system and standardized management began to shift their focus to meticulous management. Taiwan executives, who are good at managing details, have become the main talents of many enterprises. Anta, seven wolves, nine Mu Wang and other large enterprises have introduced Taiwan executives. These Taiwan executives are skilled in meticulous management, dedicated and rigorous, and the management models are similar and advanced. They can quickly offer constructive suggestions for enterprises in the licensing industry to help enterprises enter into creating valuable economic benefits.

Production is undoubtedly the foundation for the development of shoe enterprises. The popularity and reputation of Quanzhou shoe enterprises will start from here. Meticulous management can strictly control all aspects of production, so as to maximize cost savings and produce quality products. In addition, enterprise management is the soft power of enterprise competition. Now the news of frequent accidents in shoe factories is common, mainly due to the fact that the factory's own environment is not good enough and the relevant preventive measures are not in place. The occurrence of these accidents also sounded the alarm for fine management.

Since the strategy of "Hercynian" has risen to a national strategy, Quanzhou footwear enterprises continue to carry forward the spirit of "love to fight and win" and speed up the pace of innovation. A pair of shoes has created a big market, and a pair of shoes has created a large number of fast growing enterprises. Quanzhou has become a mainstay in the construction of Haixi, and Quanzhou's footwear industry is rising rapidly.