"S DEER" Liu Lili Fashion Show

On the evening of October 31, 2010, Beijing, the 798 Art District, the S DEER/ Liu Lili fashion show is being held here. In addition to the spokesmen of S DEER and the famous actress Lunmei Kwai, she has been invited to support the S DEER invited guests. More than 100 well-known media and the influential figures of all circles should gather here. The arrival of friends from many cultural and artistic circles has added a strong cultural atmosphere to the scene of the event.

A white rainbow's "listen to me" opens the curtain of the whole show. The beautiful voice of 40s does not seem to match the tone of S DEER's casual fashion.

But this is the careful arrangement of Liu Lili, S DEER design director, as a low-key fashion brand that has accumulated for 16 years. Among them, there is a confident expression, a look forward to the future, and a firm belief in clothing design.

At the moment, there are many things to tell the outside world.

A journey towards oneself

The S DEER brand, which is famous for its leisure and fashionable fashion, has also played the most important role in the press conference. From the T stage design to the overall atmosphere, it is complementary to the low-key, simple and quiet fashion aesthetics advocated by S DEER. It shows clear and clear brand demeanor by using different gray levels such as light grey, medium gray and deep grey. The two sides of the court outline the bold and modern outline with simple and smooth laser lines, and the corresponding effects will change with different theme light sources.

The background of the pale grey T platform is the symbol of the typical grey sandbox, which is set in the wrong way, representing the persistence of S DEER in fashion attitude.

The whole show is made up of three series. In a complete atmosphere of gray temperament, it goes from shallow to deep, progressively deducting, gradually drawing out a gas field with invisible charm.

The first series is based on the "starting point", the light gray ash is the main color, and the balance is embellished with soft gray, pure white, dark grey and a little black.

The cotton fabric with soft touch is the main material, and the broken flowers, stripes, hanging dyes, and stacked stacked skirts add a relaxed and lively sense of humor.

The whole series is full of lightness, freshness and curiosity about new things.

It is the starting point of S DEER gray tone fashion, and it is also the opening of a new artistic conception of life.

The second series is "far away from afar". Designers used a lot of denim cloth, white washed jeans, made old black cowboys, more tough and tough cotton cloth, and appropriately reduced the complex and complex structure.

It highlights the bright and fearless personality of the wearer, and the accessories use different forms of canvas bag, meaning that the wearer keeps chasing the dream of his heart and expects his soul to go to a free distance.

"Deep in my heart" is the perfect sublimation of thoughts and ideas.

As time goes by, after years of hardship, what is left is the true understanding of life and the world, and the elegance and indifference from the heart.

The dark and dark gray tones are restrained and refined, and the more concise and smooth lines highlight the beauty of hardness and softness, but they are full of strength.

The more texture of the linen material, and the comfort and warmth of the wool, the proper integration of national style, the intention is to emphasize the value of life and all kinds of emotions in life.

Adhere to the spirit of Humanities and art

The founder of S DEER, Mr. Cai Gonghe, graduated from Nanjing Arts Institute's fashion art design major. She is not only the founder of S DEER's product design style and brand image, but also an artist and entrepreneur who practices herself.

Because of the keen perception and appreciation of fashion design, the design studio was established in 1994, and the brand name of S DEER was set up at the same time. It also set up the brand ideal of the S brand. It persisted in fashion as the medium and ran the elegant and restrained artistic attitude throughout the design, trying to pass on the creative thinking to a new clothing culture.

In 2000, the first Chinese top ten designer, Ms. Liu Lili, joined S DEER. He had been in the fashion city of Paris for a long time to exchange learning background. She had unique insight and market foresight in fashion design, and injected vivid and elegant detail design on the basis of S DEER's aesthetic style.

So far, Ms. Liu Lili has been concentrating on designing for S DEER for ten years, and she is also a few examples of successful cooperation between domestic independent designers and enterprises. While adhering to the brand tone, she also perfectly integrated her unique personal style, creating a kind of clothing that can be rooted in the artistic soil instead of the trend.

Concentrate on making high-quality international fashion brands.

At the beginning of its brand establishment, it focused on making high-quality international fashion brands. Over the years, it has always concentrated on its own development rhythm.

So far, the S DEER store has been distributed in 25 provinces and autonomous regions in China, with a total number of more than 700. It has set up Southwest Branch, Shandong branch, North China branch, Henan branch and Shanghai branch.

It also cooperated with Taobao mall at the end of 2009 to expand the brand e-commerce market.

2010 Winter men's wear brand S DEER/HE market.

It is estimated that the total sales volume in 2010 will exceed 1 billion 200 million yuan, and won many honors such as China's well-known trademark and China's top ten brand culture awards.

In April 2009, S DEER took the lead in Taiwan's first temperament actress Lunmei Kwai, who endorsed the brand image.

In 2010, Lunmei Kwai first worked as a designer to restore cooperation with S DEER.

A series of clothing is donated to the China Red Cross Charity Fund, and some actions are taken to support public welfare undertakings.

In the press conference, Lunmei Kwai also appeared as a spokesperson and supported himself with his elegant and calm temperament to interpret the self discovery clothed journey.

Create brand space with unique artistic atmosphere

"The feeling you are looking for..."

This is the brand expression of S DEER. It is also the embodiment of brand image. It creates the feeling and atmosphere of S DEER with product, space, culture, environment and service.

S DEER products are mainly women's wear, with a customer group of 18-35 years old. They pursue fashion and do not live in the public. They are rich in cultural taste but not high in character.

Terminal stores adopt large, detached, imaginative blank spaces, light grey, metal gray or hard black, and different levels of gray tones blend in here, creating a calm yet without losing texture.

Specially customized fragrances, selected music, oil paintings and sandblasting fiber tube installations.

The artistic style filled with it is the shopping space that gives customers the freedom to perceive, as well as the extension of product design.

To ensure that brand style and requirements are accurately communicated to terminals and customers, image promotion, shop visual display and personnel training are directly managed by the head office, whether in franchised stores or direct stores.

Scrupulously abide by the brand height and guide the consumers' spiritual world with artistic brand image.

S DEER's view of dress and fitness

Designers adhere to the quiet, simple gray fashion aesthetics, vivid and restrained detail design.

Using fashion as the medium, projecting the current attitude and emotion of the wearer to express the beautiful and positive spiritual pursuit is the S DEER's view of dress and fitness, and also the brand mission of S DEER.

In the "S DEER/ Liu Lili fashion conference", distinguished guests from different industries also expressed their own "dress and fit view", which has shed all kinds of appearances of fashion and simplified the fickle fashion trend to "dressing". This most ordinary daily behavior contains not only the philosophy of introverted and free heart, but also the condensation and enhancement of spiritual life.

With the voice of the guests who are congenial to S DEER, we can excavate the culture and spirit behind the costumes.

We have reason to expect that S DEER will become a premium international fashion brand with unique culture in the future.