You Have To Know How To Shop.

The key to the problem of location selection is: how to get the larger passenger flow and the actual sales volume with the advantage of geographical location. For this reason, we must always pay attention to the urban construction dynamics in the local urban area, study the urban development direction and consumption trend of the city, and investigate the size and the main direction of the people along the street in the main consumption period.

Stop for convenience

A city will divide a number of business circles, and there are urban centers and sub centers.

In practical operation, we will face the location problem of trunk road location, main road intersection location, secondary arterial location, community location, location of urban and rural fringe.

Office workers live outside the center of the city, occupying a large proportion of the consumer group, and most of them go to work in the morning.

Grasp the big pinch

The intersection of quasi trunk roads will be built up with the standard of image store, and the shop signs will be more beautiful. The image is highly unified with the chain stores.

If possible, the color of the main body and curtain color of the whole building will match the color of the VI system, which is far from harmonious and beautiful, and can enhance the visual impact.

For sites with low rent prices, such as the back streets (alleys), communities, urban and rural fringe areas, the principle of proximity to residential areas and medical institutions should be based on the principle that the closer the distance is, the better the neighborhood, especially those with competitors.

Don't forget the shop.

Store stores in large shopping malls and supermarkets are expensive, but share huge passenger flow with shopping malls (supermarkets). In combination with sales and marketing activities, timely adjustment of commodity structure in season will become a new store to contribute to the company.

In addition, in the process of site selection, we also need to analyze the population density, occupational composition, household size, household income, consumption expenditure, sex ratio, age structure, floating population, total number of shops, consumption tendency, purchase time and motivation, and so on, and study the layout of the chain network in the area. The principle is to decide a central store portfolio and arrange the central store according to the layout of the city business circle.

Let's take a beauty salon as an example to show you how to open a shop.

1. Location selection of the city

This is the first step. You should think about it and take a look. What kind of location is suitable for the establishment of beauty salons?

Usually, there are three options for such a location:

The prosperous business district is near the famous shopping mall, or in the same building with the shopping mall.

The business district with relatively large volume of traffic has good commercial facilities.

High density residential population or multi-functional residential area with large population density.

In these directions, you should choose at least three places and record them.

Attention should be paid to the types of housing, such as street shops, office buildings, high-end apartments, desig, shopping malls, high-grade apartments and so on.

2. Objective evaluation of candidate positions

This is the second step. You needn't worry. The evaluation method we provide here is very simple, and there are no complicated factors.

There are usually too many factors to consider in choosing the address of business circle. It is difficult to be comprehensive and scientific, because even if the best calculation formula is adopted, there will be some subjective factors in it, and the final result will also be different.

In fact, we consider the calculation of people's flow, calculating the size and the busy degree of the parking lot, how far away from the large shopping malls, how many bus routes there are, whether the commercial units around are in conflict or not, and so on. Finally, there is no very good way to become difficult to choose.

To this end, we provide you with a simple and easy standard: Based on the rent per unit area.

We know that the rent of a house in a region is finalized at the end of the market. This is an objective indicator that represents the value of a regional house and business circle.

When I was here, someone once asked: is the highest rent the best place? Then I will earn the money if I rent the most expensive one. Well, this question is very good! Don't forget the three choices we pointed out in the first clause.

And this is only based on housing rent.

3. Subjective evaluation of candidate positions

This is the last step.

The above three step is the suggestion that I will open the shop for you. According to the address with the highest score, you can calculate the investment situation carefully.

Although these methods are stronger in experience, they are very effective for location selection.