Exclusive Interview With The Shoe Industry Of Hong Ni Shan Village

　　 The new village of red mountain in Ipoh has been a sensation in the world because of a lawsuit against the radiation and anti drug campaign for 10 years. In fact, the new village of China is worth publicized, including its achievements in making women's shoes. Shoemaking skills And serious homework, except for many local. brand These shoes are made here, and many famous foreign shoe brands are produced here.

Step in New village of Hong Ni Shan In addition to the towering archway, there are only about 1000 families in the village. There are hundreds of family size shoe factories. Only half of the population with Jovan's name is involved in the footwear industry. There are quite a lot of people working in the footwear industry, whether directly working in factories or at home, including many women, so the shoe industry is not too much for the economic lifeline of the village.

Although the production of shoes in the village still maintains family style operation, the shoe industry, which has been settled down since 50s, has become famous overseas. According to a statistics, the annual gross output of the shoe industry in Malaysia reaches 1 billion ringgit, 60% of which are produced in Perak, and the sales of the shoe industry in the red mountain mountain range from 5 to 600 million ringgit in 1 years.

Improving footwear technology and moving towards modern operation

After half a century of development, the shoe industry of Hong Ni Shan is also heading for the modern operation policy. In addition to improving its shoe making skills, it also painstaking efforts in shoe design and research and development, and stepping into the Internet age.

Huang Hanren said that before the shoe making industry, all YISHION handmade, but now 40% of the process is dependent on machine operation, machine aided, can make some of the shoemaking process more accurate, improve product quality, at the same time also due to the increase of external sales.

"But at the same time, most of the shoes still need to be done by hand to present the perfect shoemaking process. "

He also said that the shoe making industry in Hong Ni Shan started with a pair of shoes from the top to the tail, which was entirely the responsibility of the manufacturer. However, many of the processes had been separated and handed over to the families of the red mountain so that most of the households in the red mountain could receive extra income from the processing of shoes and become the source of income for many families.

He said that at the beginning, many people would join the shoe making industry. One of the reasons is that the cost of starting a shoe industry is not high. Take him as an example, at the beginning of the cost of 3000 ringgit, and at that time, the most difficult thing was to learn to make shoes, because at that time, the way of "apprenticeship" was also maintained.

He pointed out that as the shoe making industry emphasizes shoemaking technology, it is appropriate to adopt family homework, and to continue to share a share of the shoe market and open up more foreign markets, the shoe factories of Hong Ni Shan must develop more carefully and refer to other countries' shoemaking technology, by machine assistance, and also begin to absorb more information through the network, understand the trend of the market, understand the trend of the market and market positioning, and modernize the operation. {page_break}

To move towards international

He said that the business of red mountain shoes is constantly improving in terms of technology, quality, style and price, in order to face competition and further promote the red mountain shoe industry to rise internationally. In terms of the current development trend, it has full confidence in the prospect of the shoe industry in Hong Ni Shan.

He pointed out that up to now, Hong Ni Shan shoe factory is still small in size, while medium-sized accounts for about 20%.

　　 Huang Han Ren The mining industry has made traditional footwear quality assurance.

According to Huang Hanren, owner of MIU MIU ENTERPRISE, who has opened a shoe factory for 20 years, as early as 50s, when the new village was founded, some people in the village began to engage in shoe making. In 80s, with the decline of tin mining industry, the footwear industry in the village began to rise. Many villagers were involved in the industry. Since then, the footwear industry here has begun to rush to foreign markets.

He pointed out that at present there are more than 100 shoe factories in the village, and shoe factories can be said to spread all over the villages and small streets. Even if it is not a shoe factory, almost a lot of families can do the work of shoe processing at home. Roughly estimated, there are 4000 villagers in the village who are engaged in shoes or footwear processing.

He said that the origin of Hong Ni Shan and footwear industry has lasted for more than half a century since 50s, so the shoe industry is no stranger to the villagers. Many children, including those who are from their own shoes and shoes, know more about shoes making than others. What's more, the fact that they have always been serious about shoes making has never changed.

He stressed that the red Ni Shan mainly produces medium and medium priced women's shoes, so the selection and production are always very casual. The shoes made abroad are already well known for their material selection and manual refinement, and have been exported to Europe, the United States, the Middle East and other countries.

Welcome at home and abroad

He said that the same shoes, women's shoes produced in Malaysia tend to be more popular than some other countries. This is mainly due to our confidence in the quality of women's shoes in China.

He said that 100% of the shoes and raw materials produced here are imported from other countries, plus the traditional good handcrafts and the traditional earnest shoes making policy. The shoes made by them are believed to be widely welcomed by domestic and foreign shoe brands. {page_break}

Huang Guoliang: 10 years of Anti Japanese campaign, the international campaign

Huang Guoliang, head of the new village of Hong Ni Shan, said that the British colonial government implemented the policy of the Chinese people living in the new village in early 50s. The new village of Hong Ni Shan was born in 1952, and came from nearby areas, namely, the Chinese miners, glue workers and peasants who took the Bejing lake, wanliwang Huang pear garden, Meng Jialan, Chai Chai and Shan Fan Gang.

Village head revealed that the name of "red shit bar" and "village oil pond" commonly known as "shit Ba Ba" in the village of red Nai mountain are all used in the village's actual conditions during the village's opening 60 years ago.

He said, you remember, in 1956, new village began to make shoes, until 70 and 80s, the family shoe industry rooted in the red mountain village, the shoe industry's achievements brought economic prosperity, and the villagers' living standards improved, giving birth to unprecedented prosperity.

He said that during the rush hour, the number of new village residents increased to 1200, but the fall of a nightmare, the subsidence, ruthlessly crushed the prosperity of the red mountain. From 80s, the horror incident on the ground pit was constantly staged in the village. The safe homeland changed color. The villagers were safe for their families, old and young, and many moved away, and the new village was in the darkest stage.

He said that the red mountain mountain village launched an anti radiation and anti drug campaign in 80s, which lasted for 10 years.

99% Chinese households

He said that despite this, the shoe industry in the village has been steadily rising, and some have even maintained two generations.

He pointed out that at present, there are about 10000 households in the new village, more than 99% of them are Chinese, and there are about 1200 households. Only 10% of them live, but there are no more than 1000.

As the village head of the red Nashan new village, Huang state decision D said that the red mountain could become the most important place for women's shoes and hoped that the government could actively create the "shoe village".