Shoe Companies Fell Sharply In The Third Quarter Of Saturday.

October 29th, Shoe companies Saturday In the third quarter of this year, the income increased by 42.63% over the same period last year. brand The product is recognized by the terminal consumer market, so the company is still in the healthy development momentum.

In the third quarter of this year, all women's shoes brands had a larger scale. Promotion Activities, under this pressure, the company's gross profit margin fell sharply in the three quarter.

With the expansion of business scale, the company's sales expenses increased by 47.33% in the first three quarters of this year, and the growth of management fees was 53.26% over the same period. Among them, the increase in staff size and the increase of wage levels in various places resulted in an increase of 22 million 480 thousand yuan in salaries and salaries for salesmen, because the company increased advertising efforts to increase sales and advertising expenses by 14 million 920 thousand yuan, which resulted in an increase of 16 million 340 thousand yuan in shop decoration fees due to the opening of new stores.

The income tax rate changed from 12.5% in the previous year to 25%, resulting in a larger increase in income tax expenses. The income tax in the first three quarters increased by 7 million 90 thousand yuan compared with the same period last year, and the growth rate was 59.24%.

In the first three quarters of this year, there were 296 newly opened stores and 60 newly opened stores. It is estimated that the total number of outlets will be around 330 this year, and the number of outlets will be about 300-350 next year.

In the area of opening stores, it is expected that the company will consolidate the two or three line market and slow down the focus of the channel, so as to further tap the market segmentation and enjoy the upgrading of the consumption in the three line area.

It is expected that the gross profit margin of the company will recover in the fourth quarter, and the gross gross profit margin will reach 47.8% for the whole year. Next year, it will stabilize at around 28%.

It is estimated that the four quarter of the company's sales cost rate and management fee rate will remain at a high level, and the whole year is expected to be 28% and 7.5% respectively.