How Are Customers Lost?

Originally good cooperation.

The customers who had worked well together were lost and ran to their rivals overnight.

As a manufacturing enterprise

Four problems lead to customer churn

1, staff turnover leads to customer churn.

This is one of the important reasons for the loss of business customers, especially the senior marketing managers of the company. It is the biggest and most unstable mobile unit in the company. There are turnover changes every year. If the control is improper, the loss of customers will often be accompanied by the loss of their customers.

And manufacturing companies, every year, some outstanding salesmen are being dug away by competitors or start their own businesses. Just like Erie's Niu Gensheng and SKYWORTH's Lu Qianghua, these leaders often have the personality tension beyond the ordinary people. Their departure often leads a group of marketing elites, triggering a collective coup, and the turnover of these marketing elites often "flee" a group of customers.

2, competitors take away customers.

After all, the customers of any industry are limited, and excellent customers are rare. Therefore, they naturally become the object of competition among major enterprises.

Any brand or product has its own weakness. Competitors are to use your weakness and take advantage of your opportunities to get in touch with your big customers.

The fluctuation period of an enterprise is often a high-frequency segment of customer churn. Any enterprise will be under development during its development, such as the contradiction at the top level, the temporary tension of enterprise funds, the unexpected calamity and so on, which will make the market fluctuate.

At this time, customers with sharp smell may turn around.

For example, recently, Kelon's customers, along with Gu Chu's "accident", have drawn a clear line with them.

So don't forget, in business war, most customers take profits first, like walls.

4, let the customer lose confidence by saying nothing.

Customers are most worried about cooperation with enterprises without integrity, while some sales managers like to promise customers freely, and the results can not be cashed in time, or rebates and rewards can not be cashed to customers in time.

Once the enterprise has a bit of integrity problems, customers often choose to leave immediately.

In order to win customers, they promise arbitrarily. As a result, for many reasons, some have not officially announced the incentive dealer policy to abort finally.

Naturally, the original commitment to dealers is gone, so that several hardworking dealers turn to competitors.

How to retain quality customers

Provide high quality service for our customers.

The quality is related to the profits, costs and sales of enterprises.

Every enterprise is actively seeking to use what kind of high quality service to retain high-quality customers.

Generally speaking, the main energy of manufacturing enterprises is placed on marketing management and technology research and development. However, with the homogenization of product technology, service has increasingly become a key factor affecting market share.

Therefore, the most basic thing to provide service to customers is to take into account the feelings and expectations of customers, and pform their evaluation of services and products to the quality of service.

Identify the basic points and design a yardstick with the customer service department to make an effective assessment of service quality.

Strictly control the quality of products.

Product quality is the key weapon for enterprises to provide favorable protection for customers.

Without good quality support, the rapid development of enterprises is a very distant problem.

KFC's service is first-rate, but there is still Sudan red incident, and let competitors have the opportunity to take part in the loss of customers.

Strengthen the immediate exchange of information with customers. The most important thing in management is to communicate with customers and provide knowledge and information, so that the service or marketing personnel can control and coordinate customer relationship and convey the requirements and opinions of customers.