How Do You Build Your Core Brand?

　　 How to build your own Core brand ?

We need to train, educate and upgrade the domestic market. Brand dealer How do you make the interior and how to make the display? So that they can become excellent operators to enter the shopping center, so as to form the supply power of the shopping center, that is, the function of "self hematopoiesis".

Jiang Limin, President of Liaoning Xing Long Da family commerce Co., Ltd., said: "first of all, the first one is about the potential of the development of the two or three line cities. From our own experience, such a city should say that the potential for development is enormous. The sales volume of Xing long has exceeded 2 billion. The sales of the shop we opened on the day is about 15000000, and the sales volume is expected to be nearly one billion this year. This shows that its market potential is enormous.

Second, our strategy is not only the second tier city, the three line, including the county level city shopping center is also our strategic pace. At the county level, we pay more attention to the first tier cities in Liaoning Province, because its business is rather confusing. We have to integrate this business environment. There are also many opportunities.

In such a market like Shenyang, how do we coexist with domestic or internationally famous commercial brands? I think we must make our own characteristics, and supermarkets that thrive and make big families sell more than other famous supermarkets in small areas. In addition, we also sell electric appliances. In the face of strong brands such as Gome and Suning, we are much better at building customer loyalty. We are more concerned about the feelings of customers, and build our shopping mall from the needs of customers. Choosing this brand is because customers need such brands, rather than looking at what kind of shopping malls these brands need. This is our experience in urban competition and coexistence with brands.

Wu Zhengmei, general manager of Nanjing aquatic shopping mall and general manager of Shanghai water tour city commercial Cci Capital Ltd, said: "for the future two or three tier cities brand, it seems that everyone will focus on some hot brands. If you want to make a comprehensive chain shopping center, you can't just focus on the hot spots. For example, when we do this project in Panjin, we have already had so many projects, and have formed strategies with many brands, but not necessarily those brands will develop into that city. How can we combine them?

Therefore, you need to develop your own brand business, just like some domestic retail brands, you can teach them how to make interior decoration and how to display. This is to integrate, educate and enhance your brand, so that they can become excellent operators to enter the shopping center. For developers who make two or three and four line cities, it is necessary to integrate them in this area, so as to form the supply power of shopping centers. Yao Lifang, vice president of the real estate investment department of CITIC Capital Holdings Limited, said: "I was responsible for the impression city project before. It was a project made by China's deep national vote and STANLEY Morgan in China, called impression city. Brand like Starbucks can be said that every famous shopping center or department store will have these brand resources in the two or three line cities not only become the "rush goods" of shopping center investment, but also become the government's key investment targets. These famous brands are very powerful for a city and for a shopping center.

I feel most deeply in the integration of brands. A new industry, especially a shopping mall, is misleading when entering the two or three line. The supermarket is also called the shopping center, the department store is also called the shopping center, and there are even some shops which are not unified. Shopping Mall Therefore, we have confused some concepts from developers to suppliers to our consumers.

After we have made two or three line cities, we find that the resources of the two or three line cities are very large, because the supply chain of these cities is also quite long, because many brands are acting as agents. Now the manufacturers are also taking the two or three line of agency right. These agents gradually grow from a self-employed person to an enterprise in brand agency.

Zhengzhou impression city has 40% of them entering Henan for the first time, so these brands play a very important role in promoting the local shopping centers, including the whole incubation period of shopping centers. At the same time, how to integrate local brands is also a problem we face. Because many of them are better brands in department stores. In shopping centers, they are insured at the department stores. Many of them are rentals to the shopping centers, and leasing conditions and decoration costs are very high. The risk is very large, which will bring great pressure to the two or three line agents. These local brands prefer to build a street on the first floor instead of building on the third floor of the two floor. At this time, a professional team needs to have a systematic communication and indoctrination with local brands, telling him why he wants to operate in the shopping center so as to help him solve the problems of Philosophy and operation.

Therefore, in the two or three line city investment promotion brand combination, on the one hand, you must understand the local consumption habits, and at the same time inculcate the concept of shopping mall in coastal cities, and to communicate fully. In the impression city, we find that many local businesses have been transformed in the shopping center, from a single brand to a concept store, because some agents are diversified, not only have their own brand clothing, but also have their own brand restaurants, I think this is an upgrade. You can't put all the brands in the two or three tier cities, because many of them are agents to do so, so we need to precipitate, communicate and integrate with localization. "