Nanjing: Brand Cashmere Sweater Price Breaks 1000 &Nbsp; Netizens Laugh "Self-Learning Knitting"

"Strong cold air is coming. Go shopping and look at winter clothes casually. As long as it's a brand, it's almost 4 digits."

"The sweater price is approaching 1000 yuan today. It seems that we should learn to knit our sweater quickly".

Many netizens posted complaints in the forum.

Miss Zhu, who works in public institutions, is accustomed to buying clothes in season. But in the past two years, she obviously felt that the winter dress charge was not enough.

Down 1000 yuan is not unusual.

"It's getting cold all day. It's no good not to rush to buy down clothes."

Miss Zhu said with a bitter smile, "but this year, the down coats are too expensive. Basically, they can't find 1000 yuan or less."

Young people like ONLY, ESPRIT, VEROMODA and other brands, this year down clothing is generally around 1000 yuan, some expensive as high as 1699 yuan.

Jiangnan Buyi new down jacket is priced at 1050 yuan.

Since July this year, Tai Ping emporium has been developing the down jacket Festival. There are many varieties, including the famous brand of down jacket, such as Xue Zhong Fei and Bosideng.

But looking at a long price card casually, I was shocked, 2000 yuan! Even a number of small brand long down clothing also needs more than 900 yuan.

"The average price of the down jacket last year is around 600 yuan. The price of the brand down clothing this year has risen to more than 1000 yuan."

Yang Nannan, manager of Planning Department of Taiping shopping center, revealed that the average price of the down jacket is 1500 yuan / piece this year, and that it is 1200 yuan / piece cheaper, double the number of last year.

It seems that in order to deal with "extremely cold", this year's down jacket has been greatly increased in style. It has increased from 3-4 in previous years to about 8 this year.

ONLY and VEROMODA prefer the brand of short fashion down clothing, and this year's down garments tend to be longer. The styles are mostly waist to knee.

"This year's clothes also pay more attention to warmth."

The salesperson of Dayang department store selling winter clothes said that this year's middle and long term down jacket can reach 140 grams, and most of the previous year is around 110 grams.

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Raw material and artificial rise are the main reasons.

The price of down garments is rising, and manufacturers are concerned about rising costs. Last year, a ton of down is 180 thousand yuan, but now it costs 400 thousand yuan, and the price of the collar needed for the down jacket has also increased several times.

However, He Zhiyong, general manager of Zhejiang Yan Huang down products Co. Ltd., thinks that eiderdown is not the most important factor for the cost of down garments, and only more than 100 grams of feather down from a feather down.

According to this calculation, even if the down price has increased by 2 times, the cost of using a 100 gram down garment will increase by only about 16 yuan.

He Zhiyong believes that in addition to the rise in the price of feather, the cost of processing and producing down garments has risen from 45 yuan per year to the current 80 yuan. In the Jiangsu area where the Limited by Share Ltd of Yalu group is located, labor costs have also risen sharply, and the average monthly salary of some workers last year was 2000 yuan, up to 2500 yuan this year.

Under the pressure of overall cost rise, the factory price of Yalu group's down garment has increased by about 10% this year. Due to the rise in rents and other charges, the terminal retail price of Yalu down garment will increase by 30%-40%.

Because of the rising raw materials, this year's major brands' down jacket is secretly competing in style and fabric innovation and technology level, rather than price reduction promotion.

The leather buckles and removable rabbit fur collar have been developed, which has led to thousands of yuan down garments everywhere. The ordinary style down coats include the old ones in the past, and the selling price is between 400 and 500 yuan.

"I remember last year and almost the same style of more than 1200 yuan?" when they heard that the salesperson reported more than 1780 yuan price, Ms. Lin was very helpless with her favorite cashmere sweater.

In the central shopping mall, even some unnamed brand sweater sweaters will cost more than 700 yuan this year.

Erdos Cashmere counter clerk said that cashmere output is not coming this year, the cost of raw materials is high, and the price of cashmere products has increased. Last year, the short cashmere sweater with price ranging from 1200 to 1300 yuan was sold for more than 1500 yuan this year, and the thickness of the cashmere sweater increased from 1800 to 1900 yuan to 2300 yuan.

According to the latest data of the Inner Mongolia Autonomous Region agriculture and animal husbandry department, the price of cashmere purchase rose obviously, from 100 to 160 yuan per kilogram last year, rising to 200 to 320 yuan, an average increase of about 70%.

In addition, the price of leather boots has generally risen around 10% due to the increase in wages and the price of leather goods.

In BELLE, Staccato and other women's shoes counters, many consumers found that many shoes rose 100-200 yuan over last year, especially as winter boots price vane boots, the price below 1500 yuan is almost impossible to find.