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Tips For Children'S Clothing Store: What Is The Most Practical Way To Promote Sales?

2010/10/25 13:51:00 72

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Promotion

It's a strategy for businesses to increase sales.

Many businesses are happy to use it, but they want to plan every promotion very well.

Children's clothing shop promotion is also the same, as a qualified shopkeeper, we must understand the strategy of children's clothing management, not only to understand the buyer's psychology, but also choose the right time, which is what we often say: Heaven, time, place, people and.

Children's clothing consumption

It is the largest proportion of children's consumption, but the frequency of purchase is low.

The direct consumers of children's clothing are mostly 25~35 years old, most of them are parents of children and adolescents, and are groups with economic strength.

Young parents buy children's clothing mainly in the following periods of concentration.

1. on Christmas day, new year's day, Spring Festival plus students' winter vacation, festivals and festivals, people have more free time to shop.

At the end of 2., in order to seize the competitive advantage of the market, the manufacturers will inevitably have more promotion strategies, which will improve the profit space of the operators.

3. the eve of the Spring Festival is the peak period of the traditional consumption of Chinese residents. Children's wear sales are no exception. According to statistics, sales of children's clothing accounted for about 40% to 50% of the sales volume of the whole year ago.

4. nowadays, parents spend money on their children's money, and buying new clothes for their children on festivals is a habit and more willing.

5. on the eve of the Spring Festival, Chinese people have the custom of giving gifts, and buy new clothes for each other's children as gifts.

In recent two years, a large number of children's fashion shows have attracted people's attention. Nowadays, children's wear is of fashionable style, and the price of a children's clothing is often cheaper than that of adult clothes. The reason is that the living standard of every family has been raised.

Although there are many business opportunities in children's clothing stores, competition is also fierce. For this reason, children's clothing stores can consider adopting the following

strategy

1., develop members so that they can attract and develop to a certain customer base and at the same time, when they arrive at new products.

Customers can be informed by SMS in time.

2. keep the goods or make a reservation.

Such service projects can meet the special needs of customers, and some are designed by customers themselves.

3. fit children's preferences.

The biggest selling point of children's clothing is the fashionable style and the trend of color. Therefore, whenever she is free, she will bring her daughter together to find the feeling, because the most taboo thing for children's clothing is to choose their colors only according to their own preferences, and have a certain sensitivity.

Before the arrival of the peak season, we must have a clear idea of the fashion trends of children's clothing.

In addition, you can also take some thought in store display, such as hanging some popular colors and styles in the most conspicuous places, and putting some small toys and stickers on the bottom of the clothes. These are specially presented as gifts for children, and they will also achieve good results.